Summary
Overview
Work History
Education
Skills
Timeline
Generic

Elizabeth Rumenap

Fullerton,CA

Summary

Regional sales manager with a strong business acumen and a proven track record in leading sales teams to achieve exceptional results. Expertise in strategic development honed through years of experience in the industry. Demonstrated ability to drive revenue growth and enhance team performance through effective coordination and guidance.

Overview

27
27
years of professional experience

Work History

Regional Sales Manager

Kendal Floral
Carlsbad, CA
04.2010 - Current

Directed daily merchandising operations across multiple Costco locations in West Coast region.

Managed and developed up to 12 District Field Managers, aligning with corporate goals.

  • Drove regional sales performance through strategic planning and oversight of product selections.
  • Conducted monthly district visits for coaching, performance evaluations, and support.
  • Implemented comprehensive training programs for District Managers and Retail Merchandisers.
  • Designed individual development plans and assessed training effectiveness via data analysis.
  • Collaborated with Transportation and Allocation teams to optimize shipping and merchandise flow.
  • Mitigated shrink through partnership with field managers and adherence to loss prevention protocols.

Retail Sales Manager

Diamond Retail Services
Huntington Beach , CA
02.2003 - 04.2010
  • Developed and implemented effective sales strategies to enhance store performance and achieve targets.
  • Recruited, trained, and managed a team of sales associates, conducting evaluations and providing coaching.
  • Oversaw visual merchandising to ensure attractive product displays aligned with brand standards.
  • Managed inventory levels, minimizing costs while preventing overstocking and stockouts.
  • Set individual sales targets, motivating the team through leadership and incentive programs.
  • Built strong customer relationships, addressing complaints and ensuring high service levels.
  • Analyzed sales data and market trends to identify growth opportunities and areas for improvement.
  • Collaborated with marketing teams to create promotional events that attract and retain customers.

District Manager

Advantage Sales And Marketing
Irvine , CA
06.2001 - 02.2003
  • Executed sales strategies to achieve business objectives within assigned territory.
  • Oversaw sales teams and first-tier managers to support client programs.
  • Managed event execution through hands-on leadership and detailed oversight.
  • Cultivated strong client and customer relationships to boost engagement.
  • Traveled extensively, committing 40% of time to essential travel duties.
  • Hired, managed, and trained full-time retail employees to enhance team performance.
  • Directed and coached team members, promoting skill development and performance reviews.
  • Utilized advanced skills in Microsoft Office, Excel, and web applications.

Senior Account Manager

Mass Connections
Cerritos, CA
05.1998 - 06.2001
  • Visited major grocery headquarters, including Randalls, King Sooper, Stater Bros., and Eagle.
  • Collaborated with manufacturers to coordinate impactful in-store demonstrations.
  • Supervised offsite team of 4 sales representatives across diverse accounts.
  • Trained new account managers on daily operational procedures to ensure consistency.

Education

Associate of Arts - Liberal Arts

Riverside Community College
Norco
05-1995

Some College (No Degree) - Liberal Arts

La Sierra University
Riverside

Skills

  • Sales strategy
  • Team development
  • Retail operations
  • Shrink reduction
  • Performance evaluation
  • Market analysis

Timeline

Regional Sales Manager

Kendal Floral
04.2010 - Current

Retail Sales Manager

Diamond Retail Services
02.2003 - 04.2010

District Manager

Advantage Sales And Marketing
06.2001 - 02.2003

Senior Account Manager

Mass Connections
05.1998 - 06.2001

Associate of Arts - Liberal Arts

Riverside Community College

Some College (No Degree) - Liberal Arts

La Sierra University