Elizabeth Schechter

• Oversee a diverse portfolio of high-profile brands, working with media agencies to craft innovative, creative campaigns.
• Develop clear and concise presentation decks that effectively outline program details.
• Strategize and coordinate event sponsorships, including festivals, concerts, and live podcast events, to drive client objectives and enhance brand visibility.
• Navigate the intricacies of the audio landscape, including iHeart's wide range of digital and podcasting products.
• Conduct comprehensive account research, analyzing trends, and evaluating programs executed by brands.
• Partner with local and national radio teams to develop cohesive plans, integrating both iHeart's broadcast and digital offerings.
• Collaborate with podcast vetting teams to understand the nuances of various host personalities, and how their respective voice tones enhance a brand's messaging.

o Assisted in negotiation of upfront purchased inventory for the client Inspire Media Engine.

o Managed quarterly billing and auditing process to ensure proper reconciliation for all deals.

o Spearheaded set up of digital campaigns and preformed maintenance throughout the quarter.

o Gained exposure with launch of programmatic digital buys.

o Worked with strategy teams, clients, and media partners on various marketing executions.

o Onboarded and trained new associates.

o Graduated from the Publicis Media Training Program (PMTP) and gained exposure to multiple landscapes of media at Publicis, participated in Media Math courses, and acquired proficiency in Media Ocean systems.

o Managed linear buys for client Reckitt Benckiser.

o Managed the set-up of linear buys to ensure a timely launch.

o Managed weekly delivery of all buys to ensure proper pacing.

o Participated in the PMPT Buddy program, a resource for members to acclimate to their new roles.

o Assisted in training new associates on the team.