Elizabeth Tostes
Summary
Global CRM and Digital Commerce leader with 9+ years of experience building and scaling customer marketing programs. Expertise in developing go-to-market strategies, launching over 1,850 annual campaigns across Email, SMS, Push, WhatsApp, and TikTok Shop CRM, and driving engagement through data-driven segmentation and personalization.
Overview
11
11
years of professional experience
Work History
Global CRM Manager
e.l.f. Beauty Inc.
New York
11.2021 - Current
- Lead global CRM strategy across 3 brands, overseeing 1,850+ annual CRM campaign launches across five CRM channels supporting the U.S., Canada, UK, EU, and international markets.
- Owned CRM go-to-market strategy for 65+ annual product launches, promotions, and seasonal campaigns, managing planning, deployment, QA, and reporting.
- Develop segmentation, personalization, and customer journey strategies to improve engagement and retention.
- Established CRM messaging standards and campaign governance, collaborating with Brand, Creative, Ecommerce, Merchandising, Analytics, Front-End Development, and International teams.
- Produced executive reporting and strategic insights, supporting enhancements to Braze, Shopify, and CRM technologies.
- Career Progression: CRM Contractor → Associate CRM Manager → Global CRM Manager.
Ecommerce Marketing Consultant
NARS Cosmetics (Shiseido Group)
01.2020 - 01.2021
- Managed CRM, email marketing, lower-funnel paid media, affiliate marketing, SEO, and retailer.com strategies to enhance customer engagement.
- Delivered optimization recommendations that contributed to ecommerce growth initiatives.
- Developed marketing strategies to enhance brand visibility and engagement.
Ecommerce Manager
Space Brands
01.2019 - 01.2020
- Led ecommerce merchandising and product launches, enhancing retailer partnerships and digital marketing strategies.
Ecommerce Merchandising Manager
Diane von Furstenberg
01.2016 - 01.2019
- Managed global ecommerce merchandising and product launches, overseeing product setup, inventory management, email merchandising, and partnerships with digital retailers to enhance online presence. Led end-to-end ecommerce photoshoots and utilized sales insights to enhance product performance and execution of launches.
Education
B.B.A. - Strategic Design & Management
Parsons School of Design, The New School
New York, NY05-2017
Marketing Technology
Braze (ESP), Shopify, Salesforce Commerce Cloud (SFCC), Power BI analytics, Jebbit Quiz Tools, Google Analytics 4 (GA4), and Hightouch
Timeline
Global CRM Manager
e.l.f. Beauty Inc.
11.2021 - Current
Ecommerce Marketing Consultant
NARS Cosmetics (Shiseido Group)
01.2020 - 01.2021
Ecommerce Manager
Space Brands
01.2019 - 01.2020
Ecommerce Merchandising Manager
Diane von Furstenberg
01.2016 - 01.2019
B.B.A. - Strategic Design & Management
Parsons School of Design, The New School