ELIZABETH A. SELIGA
Crozet,USA
Summary
Entrepreneurial and goal-oriented executive with excellent communication and interpersonal skills, proven expertise in driving efficiency and productivity, and demonstrated successes in investor relations.
Overview
32
32
years of professional experience
Work History
Owner/Entrepreneur
3 Cats Photo, LLC
Crozet, VA
01.2002 - Current
- Developed and implemented strategic marketing initiatives to boost brand awareness and sales.
- Planned and executed advertising campaigns across online, print, and other platforms.
- Created promotional content for brochures, flyers, and websites to enhance outreach.
- Collaborated with graphic designers and marketing teams to produce impactful visual content.
- Managed design and production processes of promotional materials, ensuring quality standards.
- Researched emerging digital marketing technologies to identify innovative opportunities.
- Enhanced customer engagement through targeted marketing efforts across multiple channels.
Chief Financial Officer/Vice President
SLIPSTREAM SPORTS, LLC
Boulder, USA
01.2005 - 01.2010
- Company Overview: Co-founder of the largest and most successful American cycling team participating at the pinnacle of the sport.
- Directs the company's global finance organization, manages the overall financial management and stability of the company and provides strategic direction to the Board of Directors, investors and CEO.
- Prepared financial proposals for potential investors resulting in over 7 million dollars of sponsor contracts.
- Established the financial planning and reporting models necessary to effectively report financial data to the investors, partners and key sponsors.
- Developed complex financial reports for forecasting, trending, and results analysis ensuring that budgets are met, investors are satisfied with results and adequate cash resources are maintained.
- Arranged and led annual budgeting meetings and weekly conference calls with key investors ensuring their continued financial participation and providing peace of mind.
- Received consistent 'Unqualified' audit opinions in all Ernst & Young audits allowing the Garmin/Slipstream cycling team to move from an amateur program to the highest level of professional participation.
- Instituted efficient and cost effective international communication processes for information systems and administrative functions resulting in a measurable improvement in data accuracy and long-range business planning.
- Established and directed human resources and payroll functions with diverse international employees at all levels of the organization providing latitude for 95 employees and contractors from 10 varying nations and 5 distinct languages.
- Co-founder of the largest and most successful American cycling team participating at the pinnacle of the sport.
Director of Finance
SCHWINN/GT CORP (aka BAXTER HOLDINGS TRUST)
Boulder, USA
01.2001 - 01.2005
- Directed special projects for Federal Chapter 11 bankruptcy trustee including successfully petitioning the courts for substantive consolidation; coordinating with a team of investors, international lawyers and accounting professionals to settle outstanding debt; and, managing and streamlining the claims examination process for over 1,000 claims and 6,000 vendors.
- Analyzed preferential payments leading to cash recoveries of $950,000 and waived claims of $965,000 generating a 25% repayment to unsecured creditors, 17% higher than the original 8% proposed in the Chapter 11 plan.
- Created trend and forecasting models for the Board of Directors, bankruptcy court and investors which tracked the success of the bankruptcy petitions through changes to the potential cash payout to the unsecured creditors thus establishing a level of trust and increased collaboration in decision making.
Accounting Manager
SCHWINN/GT CORP
Boulder, USA
01.2000 - 01.2001
- Worked in conjunction with Controller to ensure accuracy and integrity of financial information in support of overall business objectives and created the ad hoc financial reports and presentations necessary for executive management to maintain bank compliance.
- Worked with CFO to manage cash and prioritize cash payments before and during Chapter 11 bankruptcy filing and created reports and tools to help the company successfully market and sell its assets.
Project Accountant
CORPORATE EXPRESS
Broomfield, USA
01.1999 - 01.2000
Accounting Manager
DEALER'S MONITORING ACQUISITION LP
Cleveland, USA
01.1997 - 01.1999
Accountant
PEPSI COLA
Twinsburg, USA
01.1993 - 01.1997
Education
Master of Business Administration - International Business
Kent State University
Kent, Ohio01.2005
Certified Public Accountant -
Ohio Society of Certified Public Accountants
01.1996
Bachelor of Business Administration - Accounting
Kent State University
Kent, Ohio01.1995
Skills
- Strategic marketing
- Financial management
- Customer engagement
- Forecasting models
- Data analysis
- Team collaboration
- Investor relations
- Visual content
- Strategic planning
Languages
English
Native/ Bilingual
French
Limited
References
References available upon request.
Timeline
Chief Financial Officer/Vice President
SLIPSTREAM SPORTS, LLC
01.2005 - 01.2010
Owner/Entrepreneur
3 Cats Photo, LLC
01.2002 - Current
Director of Finance
SCHWINN/GT CORP (aka BAXTER HOLDINGS TRUST)
01.2001 - 01.2005
Accounting Manager
SCHWINN/GT CORP
01.2000 - 01.2001
Project Accountant
CORPORATE EXPRESS
01.1999 - 01.2000
Accounting Manager
DEALER'S MONITORING ACQUISITION LP
01.1997 - 01.1999
Accountant
PEPSI COLA
01.1993 - 01.1997
Master of Business Administration - International Business
Kent State University
Certified Public Accountant -
Ohio Society of Certified Public Accountants
Bachelor of Business Administration - Accounting
Kent State University
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