ELIZABETH KAHLE PIKE
Brooklyn,NY
Summary
Marketing operations and paid media leader with 7+ years of experience owning large-scale media programs across Google, TikTok, Paid Social, Search, and CTV. Expert in performance media, marketing operations, and leveraging data insights to optimize ROI. Experienced people manager and mentor who thrives in collaborative environments and values first-team mindsets.
Overview
8
8
years of professional experience
Work History
PAID MEDIA LEAD, GOOGLE & TIKTOK
JERRY
10.2024 - Current
- Partnered cross-functionally with analytics, creative, and leadership teams to translate growth goals into clear execution plans.
- Managed Google campaigns and expanded into full-funnel channel, tripling conversions while achieving ROAS targets.
- Drafted 2025 channel expansion plan based on audience insights and growth objectives; coordinated execution, managed four new channels, and procured CTV partner.
- Built and executed structured testing frameworks across creative, audiences, and bidding strategies to improve channel efficiency and learning velocity.
ASSOCIATE DIRECTOR OF INTEGRATED MARKETING
WITHIN
07.2022 - 10.2024
- Led operations of a $75M+ annual media program, ensuring consistent execution and performance across Paid Social, SEM, CTV, and Display to beat e-commerce revenue forecasts by +20%.
- Developed media campaigns across Paid Social, SEM, CTV, and Display, leveraging customer research tools and data insights to inform plans and optimizations that drove incremental ROI.
- Managed and mentored a team of 15+ managers and strategists, providing clear expectations, performance feedback, and execution standards
- Architected strategic initiatives for brand media, measurement frameworks, and omni-channel initiatives, enabling achievement of business goals while balancing short-term deliverables.
- Oversaw vendor and platform relationships (Meta, TikTok, Google), ensuring best practices, roadmap alignment, and smooth campaign execution.
- Coordinated cross-functionally with creative and content teams to implement structured creative testing processes and feedback loops.
INTEGRATED MEDIA MANAGER
WITHIN
07.2018 - 07.2022
- Managed paid marketing efforts for an enterprise DTC mattress brand across paid social, search, and programmatic with a ~$100M annual budget while meeting incrementality-based ROAS targets.
- Designed, implemented, and executed media plans to grow e-commerce clients, including high-fashion brands (Diesel, French Connection) with incremental revenue goals, and CPG subscriptions (Naked Wines) with LTV/CAC targets.
- Presented analytics-based performance insights to propose recommendations for daily optimizations and formal QBRs to leadership.
- Coached and mentored media-buying strategists and new managers, enhancing their expertise and contributing to team development.
- Co-led inaugural team to facilitate Digital Media Department's internal operations, enhancing employee engagement, promoting cross-account learning, and implementing MarTech tools.
Education
BBA - Economics, Marketing
VILLANOVA UNIVERSITY
05-2018
Skills
- Team leadership
- Performance marketing
- Strategic planning
- Cross-functional communication
- Project management
- Data analysis and Excel
- Organizational effectiveness
- ROI optimization
Timeline
PAID MEDIA LEAD, GOOGLE & TIKTOK
JERRY
10.2024 - Current
ASSOCIATE DIRECTOR OF INTEGRATED MARKETING
WITHIN
07.2022 - 10.2024
INTEGRATED MEDIA MANAGER
WITHIN
07.2018 - 07.2022
BBA - Economics, Marketing
VILLANOVA UNIVERSITY