Ella Gonzalez
North Kingstown,RI
Summary
Motivated sales and management professional with successful record in multiple industries growing sales, coaching/mentoring teams, managing key/strategic accounts and establishing strong customer relationships.
Overview
9
9
years of professional experience
Work History
Regional Sales Manager - Hotels
Tripleseat
01.2022 - Current
- Generate new business opportunities in the Northeast and Mid-Atlantic territory for Tripleseat Hotels by securing an average of 7 new business meetings per week effectively driving pipeline growth to support a positive close/win strategy.
- Achieved regional sales objectives by developing ICP strategies, and servicing accounts to strengthen business relationships.
- Currently leading the team in sales YTD. Consistently achieve monthly revenue and/or KPI targets. Surpassed 100% of monthly revenue goals in the past two months.
- Finalized sales contracts with high-value customers.
- Collaborate with BDR team to create lead lists, work with marketing on new lead generation, and work with onboarding team for a successful customer experience.
- Consistently met or exceeded sales targets primarily through cold prospecting as well as inbound leads.
- Attended industry conferences and tradeshows to stay up-to-date with market trends and customer needs.
- Conducted product demonstrations and presentations to potential clients through a guided multi step process of discovery, in-depth product demo, and implementation journey, to capture more sales.
- Provide support and training to new team members focusing on product knowledge and product demonstration flow.
Business Development Manager
Mountain View Grand
02.2023 - 08.2023
- Primarily responsible for generating new group business for the Hotel by targeted customer outreach via cold calls, email, in-person meetings, and virtual discovery sessions. Consistently exceed KPI of 12 new group business leads per month.
- Represented the Mountain View Grand at monthly industry meetings and conferences to build brand awareness to key meeting planners and decision makers in the Northeast territory.
- Represent Hay Creek Hotels on a corporate level as a panelist at annual 200+ person tech-user conference.
- Generated new business with marketing initiatives and strategic sponsorships with top industry affiliates.
- Negotiated and closed long-term agreements with new clients and group travel intermediaries to drive off-season revenue.
- Provided strategic mentorship to on-site sales team and developed strong SOP's focused on Group experience.
Director of Sales & Marketing
Newport Harbor Hotel and Marina
12.2019 - 12.2020
- Successfully built a team of four sales and catering managers deploying strength based market segmentation to increase lead funnel, and grow client/guest engagement by 5%.
- Created sales incentives to boost production and team morale with achievable KPI's focused on daily cold outreach, new group business vs repeat business, catering day meetings, and organic growth of followers via social media platforms.
- Generated weekly booking pace reports, monthly forecasting, and sales pace reports to exceed $2.3m in revenue against a goal od $2.1m.
- Created and presented to corporate team the property level marketing plans, and including digital and print strategies for group and transient bookings resulting in 10% growth year-over-year
- Successfully budgeted and managed all marketing materials including print, web, and exclusive partnerships.
Associate Director of Sales
Gurney's Newport Resort & Marina
11.2017 - 12.2019
- Managed a team of 5 sales managers providing weekly guidance focused on strategic market action plans, target account list, proactive sales outreach, and customized client engagement experiences.
- Consistently achieved yearly sales goals of $1.9M by effectively negotiating multi-year group contracts representing >$150k in combined group and catering revenue, creating group incentives, and developing strong client relationships to retain repeat groups.
- Worked in tandem with the Director of Sales & Marketing to present group forecast, marketing plan, and sales team budget which included client initiatives like FAM tours, client dinners, and site tour experiences.
- Promoted from Senior Sales Manager to Associate Director of Sales after one year of consistent monthly goal attainment and effective management of team lead responsibilities.
- Honored as an Emerging Leader by the Rhode Island Hospitality & Tourism Association in 2019.
Director of National Accounts
Providence Warwick Convention & Visitors Bureau
07.2015 - 11.2017
- Senior level account manager concentrating on association group business in the Mid Atlantic region.
- Develop strategies for full market penetration through industry sponsorship, sales presentations, sales missions, annual industry tradeshow attendance, and create client networking events and experiences.
- Advance an underperforming market to produce $5.3 million in economic impact, and achieved booking goals of 16,000 room nights annually, representing an increase of 2% in annual revenue.
- Volunteered on the membership committee for the PCMA Capital Chapter, acting as an Event Champion for the highly anticipated year end "Rewind" Event hosted by the Chapter President.
Education
Bachelor of Arts - Business Administration
New England College
Henniker, NH05.2003
Skills
- Business development and planning
- Sales Lifecycle Management
- Account Management
- SaaS Sales Management
- Upselling and Cross Selling
- Comfortable in a remote work environment with limited supervision
Timeline
Business Development Manager
Mountain View Grand
02.2023 - 08.2023
Regional Sales Manager - Hotels
Tripleseat
01.2022 - Current
Director of Sales & Marketing
Newport Harbor Hotel and Marina
12.2019 - 12.2020
Associate Director of Sales
Gurney's Newport Resort & Marina
11.2017 - 12.2019
Director of National Accounts
Providence Warwick Convention & Visitors Bureau
07.2015 - 11.2017
Bachelor of Arts - Business Administration
New England College
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