Ellen Atkinson

San Francisco,CA

Summary

Retired sales and marketing executive. Known for empathetic style as a sales trainer. Taught "active listening," and public speaking to hundreds of sales people and executives. Post retirement volunteer work with SFUSD and 826 Valencia as a writing coach for high school students, particularly for college admission essays.

Work History

Executive Vice President Marketing

CNET

San Francisco, CA

Collaborated on successful IPO roadshow presentation
Hired and supervised specialists in advertising, public relations, collateral materials, sales strategies, and research
Conducted ad agency review and selection
Supervised promotional launches of nine products
Designed consumer research, including focus groups and phone surveys
Oversaw online advertising program to build traffic on sites
Authored ad sales rate structure and “key account” incentive program
Created sales presentations, and trained sales people in consultative selling

Senior VP Marketing

TurnHere, Inc

Emeryville, CA

Launched consumer Web portal for start-up media company in eight week sprint, including management of all technical and design resources
Collaborated on strategic plan and presentations to potential investors.

Executive Director Sales and Marketing

Ziff-Davis

New York, NY

Supervised company’s corporate sales force; maintained high-level relationships with company’s top 18 accounts
Personally negotiated and authored contracts worth up to $16 million
Managed transition to new discount system for top accounts.
Created new positioning and sales presentations for 12 magazines
Created new consultative sales training system and made significant change to company’s selling techniques
Trained sales staffs as well as top management and group publishers.

Education

B.A. -

Yale University

Coding (Python)

Hackbright Academy

San Francisco, CA

Art

City College

San Francisco

Skills

Sales Training

Active Listening

Coaching and Mentoring

Public Speaking

Product Marketing Strategy and Communications

Market Research Design and Interpretation

Internet property oversight

Hobbies

Voracious reader of fiction and history. Weekend artist. Gym rat (senior division)

Timeline