Overview
Work History
Timeline
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Ellen Lafair

Encino,CA

Overview

24
24
years of professional experience

Work History

Owner

Big Top Marketing & Promotions
Encino, CA
07.2005 - Current
  • Creates and executes one-of-a-kind promotions, events and stunts for Entertainment, consumer products, and retail clients
  • Secures partnerships and prizing for on-air, online and event promotions
  • Provides all fulfillments for sweepstakes and gift with purchase entries
  • Places all media, develops and writes all commercial copy and print creative
  • Provides clients with a complete performance recap of each promotion
  • Managed day-to-day business operations, including accounting, finance, HR, marketing and public relations

Senior Account Executive

KPWR-FM
Burbank, CA
09.2000 - 07.2005
  • Established and maintained consistent schedule for servicing accounts and built up a sense of trust and dependability
  • Increased client billing on an annual basis and maintained the companies highest billing during entire tenure
  • Worked with management and promotions to create sales programs involving on-air programming and station events
  • Researched and developed new business clients that had not previously utilized radio through packages and non-traditional revenue programs
  • Awarded Emmis Communication's Chairman's Club Award as the top salesperson in 2003, 2004 and 2005

Timeline

Owner

Big Top Marketing & Promotions
07.2005 - Current

Senior Account Executive

KPWR-FM
09.2000 - 07.2005

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Ellen Lafair