Ellen Liu

New York,NY

Overview

years of professional experience

Work History

Business Strategy & Performance Director

SleekCare SPA LLC

New York, New York

11.2023 - 08.2025

Analyzed key business metrics and performance indicators including monthly sales, conversion rates, rebooking rates, and product sales to identify growth opportunities and optimize revenue performance.
Prepared regular performance reports for internal review, tracking trends in client acquisition, retention, and service demand to inform business strategy.
Leveraged data from booking, POS, and CRM systems to produce actionable insights, enabling targeted marketing campaigns and optimized inventory management.
Monitored and analyzed e-commerce KPIs through digital booking platforms and online product sales, implementing changes that improved conversion rates and customer engagement.
Collaborated cross-functionally with marketing, creative, and vendor partners to align promotional campaigns with overall brand strategy.
Tracked and evaluated paid, owned, and earned marketing analytics (including social media and influencer campaigns) to measure ROI and refine channel mix.
Implemented SEO and content strategies for online booking pages and product descriptions, resulting in higher organic traffic and improved online visibility.
Developed personalized customer engagement strategies leveraging purchase history and behavior patterns to increase loyalty and repeat bookings.
Optimized pricing, assortment, and promotional offers through continuous evaluation of market trends and competitor activity.
Identified operational inefficiencies and implemented solutions that improved profitability and enhanced the client experience.

Corporate Banking Business Analyst

Industrial and Commercial Bank of China Ltd., NYB

09.2021 - 09.2023

Contributed to the live deal of Seagate, CDW, and Western Digital Corporation refinancing and assisted with the editing of Peer Analysis section in credit memo reports.
Updated the annual 10K and quarterly 10Q data of the companies' Financial Spreads and Leverage Lending Report for clients: Flex, Charter, Booz Allen Hamilton, and Nielsen.
Prepared and edited the companies’ annual Credit Memo reports for clients: Verizon, WDC, Seagate, KLA, Flex, AT&T, CDW, and maintained monthly accounting projection forms.
Assisted Relationship Managers with the Industry and Company Researches and other team ad-hoc tasks for clients: Verizon, WDC, Seagate, KLA, Flex, CDW & Sirius, Intel, and Disney.
Attended Lender Conf / Client Calls: AT&T, Seagate, CDW, Disney, Sanmina, Nielsen, Intel, Booking, and IBIS World industry updates webinar and consolidated customer communication logs monthly.

Business Operations & Analytics Manager

Cambridge Industries USA, Inc., Santa Clara, CA

10.2018 - 08.2021

Cultivated strong professional relationships and negotiated deal terms with clients (Google, Facebook, Frontier, and Cisco) to generate over $1M revenue each quarter for semiconductor products.
Maintained responsibilities for Know Your Customer (KYC) and Customer Due Diligence (CDD) by conducting comprehensive client analysis and ensuring compliance with company policies.
Performed financial analysis for new client application portfolio management, monitored external covenants against potential violations, and conducted credit analysis for client's financial obligations.

Education

MBA - Business Analytics, Digital Marketing, Strategy

NYU Stern School of Business

05.2023

Business Analytics, Economics, Financial Accounting

Harvard Business School Online

08.2019

Bachelor of Arts - Economics

University of California, Berkeley

05.2018

Skills

Consultative and Relationship Management
Portfolio Performance Reports
Partnership Negotiations

Cross-cultural and regional Sales Background
Financial Statement Analytics
Microsoft Office Skills

ADDITIONAL

Delivered groceries for disabled elderly people during COVID-19 on a voluntary basis.
Won Headmaster Leadership Award in 2018 from the Magic Club at UC Berkeley.
Received Best Actress Award in the year of 2017 from ARC Repertory Theatre.
Awarded as the Female Player of the Year in 2016 from Cal Badminton Club.

Timeline