Analyzed key business metrics and performance indicators including monthly sales, conversion rates, rebooking rates, and product sales to identify growth opportunities and optimize revenue performance.
Prepared regular performance reports for internal review, tracking trends in client acquisition, retention, and service demand to inform business strategy.
Leveraged data from booking, POS, and CRM systems to produce actionable insights, enabling targeted marketing campaigns and optimized inventory management.
Monitored and analyzed e-commerce KPIs through digital booking platforms and online product sales, implementing changes that improved conversion rates and customer engagement.
Collaborated cross-functionally with marketing, creative, and vendor partners to align promotional campaigns with overall brand strategy.
Tracked and evaluated paid, owned, and earned marketing analytics (including social media and influencer campaigns) to measure ROI and refine channel mix.
Implemented SEO and content strategies for online booking pages and product descriptions, resulting in higher organic traffic and improved online visibility.
Developed personalized customer engagement strategies leveraging purchase history and behavior patterns to increase loyalty and repeat bookings.
Optimized pricing, assortment, and promotional offers through continuous evaluation of market trends and competitor activity.
Identified operational inefficiencies and implemented solutions that improved profitability and enhanced the client experience.
Corporate Banking Business Analyst
Industrial and Commercial Bank of China Ltd., NYB
09.2021 - 09.2023
Contributed to the live deal of Seagate, CDW, and Western Digital Corporation refinancing and assisted with the editing of Peer Analysis section in credit memo reports.
Updated the annual 10K and quarterly 10Q data of the companies' Financial Spreads and Leverage Lending Report for clients: Flex, Charter, Booz Allen Hamilton, and Nielsen.
Prepared and edited the companies’ annual Credit Memo reports for clients: Verizon, WDC, Seagate, KLA, Flex, AT&T, CDW, and maintained monthly accounting projection forms.
Assisted Relationship Managers with the Industry and Company Researches and other team ad-hoc tasks for clients: Verizon, WDC, Seagate, KLA, Flex, CDW & Sirius, Intel, and Disney.
Attended Lender Conf / Client Calls: AT&T, Seagate, CDW, Disney, Sanmina, Nielsen, Intel, Booking, and IBIS World industry updates webinar and consolidated customer communication logs monthly.
Business Operations & Analytics Manager
Cambridge Industries USA, Inc., Santa Clara, CA
10.2018 - 08.2021
Cultivated strong professional relationships and negotiated deal terms with clients (Google, Facebook, Frontier, and Cisco) to generate over $1M revenue each quarter for semiconductor products.
Maintained responsibilities for Know Your Customer (KYC) and Customer Due Diligence (CDD) by conducting comprehensive client analysis and ensuring compliance with company policies.
Performed financial analysis for new client application portfolio management, monitored external covenants against potential violations, and conducted credit analysis for client's financial obligations.
Education
MBA - Business Analytics, Digital Marketing, Strategy
NYU Stern School of Business
05.2023
Business Analytics, Economics, Financial Accounting
Harvard Business School Online
08.2019
Bachelor of Arts - Economics
University of California, Berkeley
05.2018
Skills
Consultative and Relationship Management
Portfolio Performance Reports
Partnership Negotiations
Cross-cultural and regional Sales Background
Financial Statement Analytics
Microsoft Office Skills
ADDITIONAL
Delivered groceries for disabled elderly people during COVID-19 on a voluntary basis.
Won Headmaster Leadership Award in 2018 from the Magic Club at UC Berkeley.
Received Best Actress Award in the year of 2017 from ARC Repertory Theatre.
Awarded as the Female Player of the Year in 2016 from Cal Badminton Club.
Timeline
Business Strategy & Performance Director
SleekCare SPA LLC
11.2023 - 08.2025
Corporate Banking Business Analyst
Industrial and Commercial Bank of China Ltd., NYB
09.2021 - 09.2023
Business Operations & Analytics Manager
Cambridge Industries USA, Inc., Santa Clara, CA
10.2018 - 08.2021
MBA - Business Analytics, Digital Marketing, Strategy
NYU Stern School of Business
Business Analytics, Economics, Financial Accounting
<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform