ELLEN WAUGH
Saugatuck,MI
Summary
Experienced Partner Marketing Manager with over 8 years in B2B and 5+ years in the tech industry. Expertise in strategic campaigns, partner engagement, and demand generation. Skilled in cross-functional collaboration, global GDPR compliance, and impactful co-marketing. Eager to drive Workday's success through ecosystem growth and strategic planning.
Overview
8
8
years of professional experience
Work History
Partner Marketing Manager
EPAM Systems
07.2022 - Current
- Led partner marketing programs for various digital partners at EPAM in North
- America, orchestrating go-to-market strategy, campaigns, and a $380K annual budget
- Collaborated closely with EPAM sales and marketing teams to align marketing programs with Global Partner Organization objectives, achieving consistent messaging and driving 33% increase in lead generation
- Achieved a milestone of producing 258 MQLs within the initial 4 months
- Created compelling partner marketing content, including co-branded assets, case studies, success stories, videos, podcasts, and social media activation.
Marketing Manager
Spaulding
02.2020 - 07.2022
- Managed global partner marketing initiatives, driving 38% growth in partner-generated revenue through targeted co-marketing campaigns
- Oversaw a team of four and ensured efficient execution of marketing activities for a team of ten
- Executed GDPR-compliant marketing programs, maintaining legal and privacy standards while achieving significant growth in marketing-qualified leads
- Orchestrated 12+ client-facing marketing events annually, generating an average of leads per year
- Managed a $300K yearly marketing budget, consistently delivering measurable ROI to leadership.
Marketing Associate
Spaulding Ridge
04.2019 - 02.2020
- Executed diverse marketing activities, contributing to a 36% increase in click-through rates for email campaigns
- Managed Google Analytics, Google Ads, LinkedIn, and other marketing platforms, achieving a 400% increase in social media followers
- Supported social media engagement and digital campaigns.
Regional Marketing Coordinator
Willis Towers Watson
11.2017 - 04.2019
- Provided vital support to the Marketing Manager, coordinating with global colleagues to deliver effective campaigns
- Facilitated the execution of 10+ client events annually, driving new business growth by 12%.
Marketing Coordinator
MassMutual Financial Group
01.2017 - 11.2017
- Developed and implemented effective email marketing campaigns, increasing open rates by 19%
- Produced website copy, blog posts, and press releases, driving organic SEO traffic.
Marketing Assistant
MassMutual Financial Group
09.2015 - 12.2016
- Assisted in planning and executing customer-focused events, resulting in a 10% conversion in leads
- Managed and updated company websites, ensuring up-to-date and search engine-optimized content.
Education
Bachelor of Arts - Corporate Communication
Marquette University
Skills
- Partner Marketing Strategy
- Campaign Development
- Salesforce
- Marketo
- Co-Marketing Initiatives
- Content Creation
- Strategic Planning
Timeline
Partner Marketing Manager
EPAM Systems
07.2022 - Current
Marketing Manager
Spaulding
02.2020 - 07.2022
Marketing Associate
Spaulding Ridge
04.2019 - 02.2020
Regional Marketing Coordinator
Willis Towers Watson
11.2017 - 04.2019
Marketing Coordinator
MassMutual Financial Group
01.2017 - 11.2017
Marketing Assistant
MassMutual Financial Group
09.2015 - 12.2016
Bachelor of Arts - Corporate Communication
Marquette University
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