Nicolas John Boley
Mesa,AZ
Summary
Partner Marketing leader specializing in building and scaling ecosystem-driven growth programs across SaaS and service environments. Proven track record of developing partner lifecycle strategies, launching go-to-market initiatives, and driving adoption through integrated, product-led experiences. Expert in aligning product, marketing, and revenue teams to activate partner ecosystems, improve customer engagement, and unlock new revenue streams.
Overview
25
25
years of professional experience
Work History
Partner Marketing Manager
TriNet
2022.05 - Current
- Built and scaled a partner marketing program from the ground up, supporting an ecosystem of ~80 partners across financial services, HR tech, IT, and business solutions
- Developed lifecycle-based partner engagement strategy aligned to key SMB triggers (onboarding, hiring, terminations, open enrollment), improving partner visibility and adoption
- Designed and implemented in-app partner placement and messaging strategy, integrating partners directly into the customer experience to drive engagement and revenue
- Led cross-functional GTM alignment across product, marketing, and revenue teams to operationalize partner-led growth initiatives
- Created partner segmentation and prioritization framework, focusing investment on high-impact partnerships and scalable opportunities
- Supported early-stage Product-Led Growth (PLG) motion, embedding partner value into product workflows and customer journeys
- Defined partner positioning, messaging, and activation strategies to improve clarity of value and partner engagement
- Partnered with revenue leadership to align partner marketing efforts with broader pipeline and growth objectives
Senior Property Claims Adjuster
Farmers Insurance
2008.06 - 2022.05
- Managed complex, multi-party ecosystems involving customers, contractors, and internal stakeholders, driving alignment across high-value engagements
- Designed and delivered marketing and enablement programs for Commercial Insurance, increasing agent adoption across multi-state markets
- Built scalable training frameworks and communication strategies supporting go-to-market initiatives
- Led execution across high-volume, multi-state programs, navigating regulatory differences while maintaining consistency and efficiency
- Negotiated outcomes balancing customer experience, partner relationships, and business performance
- Collaborated with leadership to identify and implement process improvements, enhancing partner and customer experience
- Acted as a connector across functions, improving program coordination and execution efficiency
Retail Store Manager
Goodyear Tire and Rubber Company
2001.02 - 2008.06
- Analyzed store reports to evaluate performance, increase sales, and reduce controllable expenses.
- Managed 15+ employees, scheduled shifts, determined and provided training needs, and conducted performance reviews.
- Established customer relationships to generate more business, maintain store profitability, and expand brand loyalty and recognition.
- Leveraged company programs and tools to generate local market awareness and expand store traffic.
- Created and implemented innovative business strategies to drive record sales growth.
- Worked on sales floor and interacted with customers and employees to maximize and expand potential.
- Partnered with district leadership to smoothly implement new policies and procedures.
Education
Bachelor of Science - Business Management
The University of Phoenix
Phoenix, AZ2002-05
No Degree - Business
Arizona State University
Tempe, AZNo Degree - General Studies
The University of Northern Colorado
Greeley, COSkills
- Partner lifecycle design (onboarding → activation → expansion)
- Co-marketing strategy & partner value proposition development
- Partner segmentation, prioritization, and performance modeling
- Product-led growth (PLG) integration & in-app partner experiences
- GTM strategy development and cross-functional execution
- Customer lifecycle marketing tied to behavioral triggers
Partner & Ecosystem Marketing
Go-To-Market & Growth
- 0→1 partner program development and scaling
- Partner-sourced and partner-influenced revenue strategies
- KPI design, performance tracking, and optimization
- Cross-functional alignment (Product, Sales, Marketing)
- Executive stakeholder communication and influence
- Operational scaling, process design, and program execution
Program Building & Revenue Impact
Leadership & Execution
Timeline
Partner Marketing Manager
TriNet
2022.05 - Current
Senior Property Claims Adjuster
Farmers Insurance
2008.06 - 2022.05
Retail Store Manager
Goodyear Tire and Rubber Company
2001.02 - 2008.06
Bachelor of Science - Business Management
The University of Phoenix
No Degree - Business
Arizona State University
No Degree - General Studies
The University of Northern Colorado