ELLIE SKARBECK
Chicago,IL
Summary
Enterprise SEO & AI Growth Manager with 5+ years experience leading organic search strategy, technical site migrations, and AI discovery across multi-brand web portfolios. Consistently deliver measureable traffic and direct revenue growth by combining deep technical SEO with generative AI search workflows. Experienced in partnering directly with web developers, product teams, and content leads to make sure technical audits actually turn into live site releases.
Overview
6
6
years of professional experience
Work History
SEO Manager
DENTSU AEGIS MEDIA
Chicago, IL
11.2024 - Current
- Lead organic search and AI driven growth strategies across retail, CPG, and financial enterprise brands, building technical workflows for Google AI Overviews and ChatGPT to drive direct online revenue.
- Manage site migrations and technical fixes, auditing and mapping 600+ legacy URLs to maintain search rankings during client rebrands and domain consolidation.
- Partner directly with client web developers, content teams, and brand leads to make sure technical audits and CMS updates get pushed live on time.
- Oversee local search visibility on Google Business Profiles, increasing foot traffic and high-intent customer visits during key commercial windows.
- Mentor junior team members, coordinate daily task execution across account teams, and guide client reporting in Looker Studio and GA4.
Senior SEO Associate
DENTSU AEGIS MEDIA
Chicago, IL
07.2022 - 11.2024
- Ran technical site audits, updated metadata and created content briefs for multi-brand web properties, earning a direct promotion to SEO Manager.
- Selected for the NEXTGEN Critical Talent Program (May 2023 - November 2023), completing selective leadership training and working on agency-wide innovation initiatives.
- Built standardized client reporting templates in Looker Studio and GA4 to streamline weekly and monthly performance tracking.
SEO Associate
DENTSU AEGIS MEDIA
Chicago, IL
01.2021 - 07.2022
- Executed foundational SEO tasks, including keyword research, page optimizations, and competitor backlink analysis across client accounts to enhance organic visibility.
- Utilized Google Search Console and analytics tools to identify indexing issues and maintain technical site health, ensuring optimal site performance.
Education
Bachelor of Arts - Mass Communication, Journalism
Purdue University
West Lafayette, INSkills
- Search & Growth Strategy: Enterprise SEO, Technical Site Auditing, Migration & Redirect Strategy, Local SEO, Schema
- AI & Modern Search: Generative AI Workflows, LLM Prompting & Optimization, AEO, AI Search Discovery
- Analytics & Platforms: Google Search Console, GA4, Looker Studio, Screaming Frog, Ahrefs, Semrush, BrightEdge, Brandlight
- Execution & Leadership: Cross-Functional Project Management, Team Mentorship, Executive Reporting, CMS Execution (WordPress)
Timeline
SEO Manager
DENTSU AEGIS MEDIA
11.2024 - Current
Senior SEO Associate
DENTSU AEGIS MEDIA
07.2022 - 11.2024
SEO Associate
DENTSU AEGIS MEDIA
01.2021 - 07.2022
Bachelor of Arts - Mass Communication, Journalism
Purdue University