Elly Weber
Hamilton
Summary
Marketing professional with reputation for consistently delivering impactful marketing strategies and campaigns. Recognized for collaborative approach and achieving results through effective teamwork and adaptability. Skilled in digital marketing and brand management with focus on meeting organizational goals.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Manager
Kalamazoo Experiential Learning Center
Kalamazoo, MI
09.2025 - Current
- Developed and implemented targeted marketing strategies to enhance brand visibility and engagement.
- Led cross-functional teams to execute successful promotional campaigns, increasing marketing key performance indicators.
- Managed digital marketing initiatives, including social media, email campaigns, and website content updates.
- Mentored junior staff on best practices in marketing strategy development and project execution.
- Collaborated with external vendors to produce high-quality marketing materials aligned with organizational goals.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
Marketing Coordinator
Holland Civic Center Place
07.2024 - 08.2025
- Generated content for various media platforms, such as websites and social media accounts.
- Maintained the company's website by updating content regularly using WIX.
- Gathered customer feedback via surveys and focus groups to gain insights into user experience and preferences.
- Assisted in organizing promotional events and trade shows.
- Develop, plan, advertise and execute home grown events.
Event Coordinator
Holland Civic Center Place
01.2023 - 06.2024
- Developed event themes and concepts to ensure successful execution of events.
- Created detailed reports outlining event planning progress, timelines, and other relevant information.
- Collaborated with clients to identify their goals and expectations from the event.
- Developed promotional materials such as flyers, brochures or posters for marketing purposes prior to each event.
- Organized vendor contracts, negotiated fees, and ensured compliance with all regulations.
Marketing Assistant
Holland Civic Center Place
01.2022 - 06.2024
- Generated content for various media platforms, such as websites and social media accounts.
- Maintained the company's website by updating content regularly using WIX.
- Gathered customer feedback via surveys and focus groups to gain insights into user experience and preferences.
- Assisted in organizing promotional events and trade shows.
Social Event Leader
Holland Civic Center Place
09.2021 - 01.2022
- Coordinated staff assignments to ensure proper coverage at each event.
- Trained new staff members on company policies, procedures, and systems.
Sales Associate
Apothecary Gift Shop
07.2019 - 09.2021
- Greeted customers and provided exceptional customer service.
- Assisted customers with product selection, sizing and styling.
- Provided accurate information about products, prices and services.
- Processed transactions using a point-of-sale system.
- Built relationships with customers to encourage repeat business.
- Maintained up-to-date knowledge of store merchandise and policies.
Education
Marketing Management -
Baker College
05-2024
High School Diploma - undefined
Hamilton High School
05-2020
Skills
- Event Calendar Management
- Special Events Planning
- Social Media Promotion
- Skill Development
- Media Relations
- Catering Coordination
- Social Media Management
- Event Planning
- Communication
- Presentation Skills
- Brand promotion
- Creative direction
- Social media platforms
Certification
- Volunteer Taekwondo Teacher – 2nd degree black belt in taekwondo at Hamilton Karate Academy/Saugatuck Martial Arts.
- Owner of Elly Susanne Photography since October of 2024.
Timeline
Marketing Manager
Kalamazoo Experiential Learning Center
09.2025 - Current
Marketing Coordinator
Holland Civic Center Place
07.2024 - 08.2025
Event Coordinator
Holland Civic Center Place
01.2023 - 06.2024
Marketing Assistant
Holland Civic Center Place
01.2022 - 06.2024
Social Event Leader
Holland Civic Center Place
09.2021 - 01.2022
Sales Associate
Apothecary Gift Shop
07.2019 - 09.2021
High School Diploma - undefined
Hamilton High School
Marketing Management -
Baker College