Elmarie Hart
Bentonville,AR
Summary
Results-driven professional with 15 years of experience in consumer goods, channel marketing and adult education. Skilled in developing and delivering effective training programs that drive performance and engagement. Leveraging a strong foundation in business acumen and applied psychology, I am passionate about creating innovative learning solutions that foster personal and professional growth.
Overview
17
17
years of professional experience
Work History
BUSINESS MANAGEMENT CONSULTING LECTURER
IHT HOTEL SCHOOL
Cape Town, South Africa
02.2016 - 12.2023
- Developed Business Management courses: Marketing, Human Resources, Leadership, Communication, Entrepreneurship
- Delivered captivating and interactive training with regular positive feedback
- Used a variety of techniques to encourage critical thinking and ensure learning success
- Empowered students to reach their full potential through personalized guidance and mentorship
MARKETING MANAGER
BIDVEST FINANCIAL SERVICES
Durban, South Africa
07.2011 - 07.2012
- Developed and executed strategic marketing initiatives to drive growth for new and existing products
- Managed and tracked successful campaigns, formulating content of the marketing mix
- Strategy development targeting newly identified markets
- Strategic communication with employees and agencies, cultivating strong relationships
CHANNEL MARKETING
UNILEVER
Durban, South Africa
12.2008 - 06.2011
- Design and execution of Distributor, Sales and Call Centre Incentive schemes
- Analyzed and reported on key business metrics to inform strategic planning and optimize performance
- Strategic planning of new product range launches and the communication thereof
ACCOUNT MANAGEMENT | GRADUATE PROGRAMME
COCA-COLA BEVERAGES (AB INBEV / SABMILLER)
Durban, South Africa
01.2007 - 11.2008
- Account management for On Premise and a National Group Account
- Implementation of sales tactics to successfully grow the business
- Completed SABMiller Graduate Program - 12 month full Value Chain
Education
BA - HONORS DEGREE - APPLIED PSYCHOLOGY
UNIVERSITY OF SOUTH AFRICA
03.2021
BCOM - HONORS DEGREE - BUSINESS/ MARKETING MANAGEMENT
UNIVERSITY OF PRETORIA
12.2006
Skills
- Relationship Management
- Training
- People Development
- Leadership
- Business Acumen
- Communication
- Business Management
- Marketing
Timeline
BUSINESS MANAGEMENT CONSULTING LECTURER
IHT HOTEL SCHOOL
02.2016 - 12.2023
MARKETING MANAGER
BIDVEST FINANCIAL SERVICES
07.2011 - 07.2012
CHANNEL MARKETING
UNILEVER
12.2008 - 06.2011
ACCOUNT MANAGEMENT | GRADUATE PROGRAMME
COCA-COLA BEVERAGES (AB INBEV / SABMILLER)
01.2007 - 11.2008
BCOM - HONORS DEGREE - BUSINESS/ MARKETING MANAGEMENT
UNIVERSITY OF PRETORIA
BA - HONORS DEGREE - APPLIED PSYCHOLOGY
UNIVERSITY OF SOUTH AFRICA