ELSA KWONG
El Dorado Hills
Summary
Motivated marketing student passionate about brand strategy, content creation, and digital marketing, dedicated to enhancing company success through innovative and data-driven solutions.
Overview
4
4
years of professional experience
Work History
Director of Social Media
UCSB Alpha Phi Sorority
01.2026 - Current
- Developed and executed social media strategy across Instagram, TikTok, and digital platforms for chapter with 350+ members.
- Created impactful branded content, boosting social media following by over 2,000 combined users.
- Coordinated content shoots and campaign calendars with various chapter departments to ensure brand consistency.
- Established promotional partnerships with campus organizations and external sponsors to enhance chapter events.
- Led marketing department team members, ensuring alignment in messaging and execution of initiatives.
Campus Manager
University Tees
02.2025 - 11.2025
- Cultivated long-term client relationships with student organizations, generating over $5,000 in custom apparel sales.
- Collaborated with customers to design custom apparel concepts and refine artwork for merchandise orders.
- Managed multiple apparel orders from initial outreach to final delivery while ensuring high customer satisfaction.
- Enhanced campus brand visibility through strategic marketing initiatives and partnerships with organizations.
Digital Marketing Intern
Yope
05.2025 - 09.2025
- Developed engaging content for TikTok and Instagram to enhance Yope's brand presence on U.S. college campuses.
- Produced social media content, achieving over 300,000 likes on one video and multiple videos exceeding 10,000 views.
- Assisted in planning and executing targeted digital marketing campaigns for college students.
- Collaborated with marketing team to create innovative concepts and promotional strategies.
- Analyzed TikTok and Instagram analytics to optimize content strategy and boost audience engagement.
Lead TikTok Social Media Chair
UCSB Alpha Phi Sorority
01.2024 - 01.2025
- Managed TikTok content creation that highlighted sorority values, events, and activities.
- Drove 60% engagement increase and gained 1,100 followers in two months through effective content planning.
- Led team in filming and editing trend-driven TikTok videos using CapCut.
- Analyzed performance metrics to enhance content reach, resulting in substantial growth in views and likes.
Lead Social Media Intern
Leighton Dance Project Marketing
01.2022 - 01.2024
- Delivered senior administrative support through content creation, paperwork organization, and faculty collaboration to enhance marketing channels.
- Executed internal and external advertising campaigns to boost organizational visibility.
- Maintained active brand presence by monitoring engagement and responding to customer inquiries on social media.
- Supported influencer outreach initiatives and tracked campaign performance to broaden brand awareness.
Education
University of California Santa Barbara - Communications Major
University of California Santa Barbara
Santa Barbara, CA06-2028
Oak Ridge High School -
Oak Ridge High School
El Dorado Hills, CA05-2024
Skills
- Social media strategy
- Content creation
- Short-form video editing
- Digital marketing campaigns
- Brand development and positioning
- Influencer engagement and partnerships
- Trend forecasting
- Audience engagement
- Copywriting and captioning
- Analytics and performance tracking
- CapCut and Adobe Creative Suite
- Photoshop, Premiere Pro, and Illustrator
- Team leadership and collaboration
- Public speaking and presentations
- Client relations and community engagement
- Professional communication and customer service
- Relationship building strategies
- Canva and Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Docs, Sheets, Slides, Drive)
Languages
English
Full Professional
Timeline
Director of Social Media
UCSB Alpha Phi Sorority
01.2026 - Current
Digital Marketing Intern
Yope
05.2025 - 09.2025
Campus Manager
University Tees
02.2025 - 11.2025
Lead TikTok Social Media Chair
UCSB Alpha Phi Sorority
01.2024 - 01.2025
Lead Social Media Intern
Leighton Dance Project Marketing
01.2022 - 01.2024
University of California Santa Barbara - Communications Major
University of California Santa Barbara
Oak Ridge High School -
Oak Ridge High School