Emilee Mulhall
Zanesville
Summary
Marketing and community engagement professional with 4+ years of experience leading digital strategy, cross-functional collaboration, and mission-driven campaigns in higher education and nonprofit settings. Proven ability to plan and execute fundraising events, build community partnerships, and drive measurable results through integrated marketing and storytelling. Experienced in managing projects across teams, coordinating stakeholders, and supporting initiatives that increase awareness, engagement, and revenue.
Overview
5
5
years of professional experience
Work History
Digital Marketing & Content Manager
Muskingum University
10.2025 - Current
- Lead digital marketing strategy to drive program awareness, inquiries, and enrollment growth across graduate and adult programs
- Manage website content and SEO-driven initiatives, including a full rewrite of program webpages to improve visibility and user engagement
- Plan and execute multi-channel campaigns across email, social media, and web to support recruitment and enrollment goals
- Execute paid social campaigns through Meta Ads Manager, generating 600+ qualified leads for graduate programs since February 2026
- Track and analyze campaign performance (open rates, CTR, inquiry generation) to optimize strategy and improve outcomes
- Collaborate cross-functionally with admissions, leadership, and creative teams to develop messaging, campaigns, and content
- Develop written content for web, email, and promotional materials aligned with institutional brand and messaging
Marketing Coordinator
Muskingum University
03.2021 - 10.2025
- Supported execution of digital marketing campaigns across email, social media, and website channels
- Coordinated content calendars and campaign timelines to ensure consistent messaging and delivery
- Wrote and edited press releases, newsletters, website copy, and other marketing materials for recruitment and engagement efforts
- Collaborated with internal stakeholders to align messaging and support program initiatives
Education
Bachelor of Science - Journalism
Ohio University
Athens, OH12-2021
Skills
Event & Fundraising: Event planning, fundraising campaigns, volunteer coordination, community partnerships, donor engagement
Marketing & Communications: Content strategy, social media marketing, email marketing, SMS marketing, website content management, SEO
Project Management: Cross-functional collaboration, campaign planning, timeline management, stakeholder coordination
Tools: Canva, Slate CRM, Meta Ads Manager, email marketing platforms, Microsoft Office
Timeline
Digital Marketing & Content Manager
Muskingum University
10.2025 - Current
Marketing Coordinator
Muskingum University
03.2021 - 10.2025
Bachelor of Science - Journalism
Ohio University