Summary
Overview
Work History
Education
Skills
Timeline
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Emilee Pogosov

Director, CRM Data & Execution
Overland Park,KS

Summary

Dynamic data-driven professional with strong project management and decision-making skills with 10+ years experience in executing and overseeing CRM marketing efforts in various channels. Experienced in marketing strategy, campaign execution, user experience, A/B testing and data analysis. Brings comprehensive knowledge of front-end development and working with consumer data. CRM campaign experience with loyalty, acquisition and retention programs building complex automations, customer journeys and lead nurture series. Talented team leader training and mentoring employees to promote culture of collaboration and continuous improvement.

Overview

12
12
years of professional experience
6
6
years of post-secondary education

Work History

Director, CRM Data and Execution

Barkley
Kansas City, MO
05.2021 - Current
  • Understanding business requirements and formulating technical data-driven solutions using complex technology in automation platforms.
  • Working with strategy teams to perform and enhance segmentation, A/B testing and increase ROI by 50% in some cases.
  • Providing technical leadership and oversight, setting best practices in development, testing and deployment with iterative refinement.
  • Leading with human sensitivity — Demonstrating respect, developing others and enriching team dynamics working with diverse personalities and cultures.
  • Partnering with key stakeholders to define project scope and team allocations.
  • Leading technical calls and trainings with clients.
  • Creating process documentation that acts as blueprint for developer implementation.
  • Collaborated with management and fellow supervisors to organize operations and achieve demanding schedule targets.

Associate Director, CRM Data and Execution

Barkley
Kansas City, MO
02.2019 - 05.2021
  • Advanced skills in coding emails and complex implementation of customer journeys using logic, personalization and dynamic components.
  • Demonstrated effective leadership abilities by managing and growing team. Responsible for daily oversight and management of CRM Execution including development, career-paths, training and enriching team dynamics.
  • Enhanced marketing segmentation and personalization strategies.
  • Resident Salesforce Marketing Cloud expert.
  • Oversaw vendor delivery deadlines and requirements to fulfill priority contracts.
  • Kept operations responsive and agile with proactive troubleshooting and problem-solving of routine and complex concerns.
  • Helped grow the CRM business and serviced over 10 clients/brands.

UI Developer

Barkley
Kansas City, MO
08.2015 - 02.2019
  • Managed and developed layouts to meet customer business needs and requirements for usability and accessibility.
  • Worked with complex scripting to deliver personalized content to the end user.
  • Developed processes for project management teams working with sensitive timelines.
  • Worked strategically with content and marketing teams to drive usability and brand adherence.
  • A/B testing different content and functionality in email campaigns.

Web Developer

BIGSHOT
Kansas City, MO
03.2012 - 07.2015
  • Planned and coded website development, converting mockups into usable web presence with HTML, JavaScript and CSS coding.
  • Applied inbound marketing strategy using Hubspot.
  • Developed workflows,wireframes and site maps.
  • Managed domain records and registration.
  • Engaged with clients to plan and optimize site issues and queries.
  • Multi-tasked across multiple functions and roles to meet deadlines and organizational expectations.
  • Adhered to SEO best practices while designing sites.
  • Grew the client roster by 20%.

Project Manager

Builder Designs
Olathe, KS
05.2010 - 01.2012
  • Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
  • Identified plans and resources required to meet project goals and objectives.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Assessed marketing copy, art comps and final designs and compared with established specifications.

Education

Master of Science - Data Analytics

Rockhurst University
Kansas City, MO
06.2018 - 12.2021

Bachelor of Arts - Graphic Design

Avila University
Kansas City, MO
01.2006 - 05.2008

Skills

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Timeline

Director, CRM Data and Execution

Barkley
05.2021 - Current

Associate Director, CRM Data and Execution

Barkley
02.2019 - 05.2021

Master of Science - Data Analytics

Rockhurst University
06.2018 - 12.2021

UI Developer

Barkley
08.2015 - 02.2019

Web Developer

BIGSHOT
03.2012 - 07.2015

Project Manager

Builder Designs
05.2010 - 01.2012

Bachelor of Arts - Graphic Design

Avila University
01.2006 - 05.2008

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Emilee PogosovDirector, CRM Data & Execution