Emily Brown
Summary
Dynamic social strategist driving brand growth through integrated organic and paid campaigns. Proven ability to optimize audience engagement and performance analytics, collaborating effectively with diverse teams to elevate brand visibility and navigate emerging industry trends.
Overview
4
4
years of professional experience
Work History
Social Media Manager
Aviation Institute of Maintenance, Tidewater Tech, Centura College
Remote
10.2023 - Current
- Lead social media strategy across multiple aviation, skilled-trades, and healthcare education brands, including a standalone aviation community platform and more than 20 campuses nationwide, aligning channel plans with organizational priorities and reputation goals.
- Develop and execute integrated organic, paid, and influencer campaigns, overseeing audience strategy, budgets, creator partnerships, content amplification, and continuous performance optimization.
- Translated complex aviation, technical, and workforce-development topics into compelling, audience-focused content for Facebook, Instagram, LinkedIn, TikTok, YouTube, and X, maintaining distinct brand voices to enhance engagement.
- Utilized social listening, audience behavior analysis, sentiment tracking, share of voice metrics, and campaign analytics to identify emerging issues and evaluate performance, providing actionable strategic recommendations to leadership.
- Collaborated with executive leadership, PR, production, admissions, operations, campus teams, and external agencies to establish editorial workflows, content standards, and governance across brand channels, overseeing a 20-member ambassador program.
Marketing Coordinator
Chesapeake Homes
05.2022 - 08.2023
- Managed digital presence for residential communities across VA, NC, and SC, enhancing social media and online reputation strategy
- Developed localized social content in collaboration with on-site sales teams and homeowners to boost digital visibility
- Analyzed engagement and inquiry data to refine messaging, aligning with regional growth objectives
Campus Marketing Manager and Team Lead (Ambassador Program)
Bumble
08.2022 - 06.2023
- Developed and executed localized marketing initiatives, resulting in increased app downloads and heightened campus engagement
- Activated experiential campaigns resulting in approximately 40% student adoption
- Led team of four ambassadors to enhance brand visibility and boost user acquisition at Old Dominion University
- Managed partnerships and event execution, tracking performance to align with national growth objectives
Education
Bachelor of Business Administration - Digital Marketing
Old Dominion University
Norfolk, VA05-2023
Skills
- Social Media Strategy
- Influencer Marketing
- Campaign integration
- Content Creation
- Performance analytics
- Brand portfolio management
- Online Reputation Management
- Cross-Functional Collaboration
- Stakeholder Communication
Timeline
Social Media Manager
Aviation Institute of Maintenance, Tidewater Tech, Centura College
10.2023 - Current
Campus Marketing Manager and Team Lead (Ambassador Program)
Bumble
08.2022 - 06.2023
Marketing Coordinator
Chesapeake Homes
05.2022 - 08.2023
Bachelor of Business Administration - Digital Marketing
Old Dominion University