Emily Cohen
Summary
Experienced Senior Social Engagement specialist with a proven track record of managing social media strategies, fostering community engagement, and managing brand sentiment.
Overview
12
12
years of professional experience
Work History
Senior Social Engagement Associate
Bombas
07.2018 - Current
- Managing Bombas' proactive and reactive response strategy across 7 major social media platforms to maintain brand voice, increase engagement opportunities across each vertical and foster an inclusive space for our community
- Utilizing Sprout Social Listening to analyze brand sentiment and track relevant trends and conversations so our social media team could enhance and improve overall engagement rates by 30% in 2023
- Recruiting, training and mentoring a 4 person social team
- Responsible for developing a plan to escalate sensitive issues and concerns flagged on social media to the Chief of Communications and Legal Counsel and respond to customers within 48 hours
- Fostering a proactive engagement "Surprise and Delight" gifting program across our social community to 400 customers and nonprofit groups to forge positive connections through random acts of kindness in 2024
- Directly supporting our Giving team by managing social media inquiries from organizations and individuals in need of assistance
- Spearheading a successful tracking and automation program via SproutSocial to increase overall engagement rate and reduce SLA by 2 hrs during our busiest season in 2024
- Strategizing and helping to implement a 360 social media campaign for the brand's biggest out-of-home campaign centered around housing and social impact issues which doubled average post engagement on Instagram and was highlighted in Adweek in 2023
Guest Relations and Communications Manager
The Stand NYC
09.2012 - 06.2020
- Managed all social media accounts, growing our following organically by 50% and securing media placement in more than 100 local and national publications
- Responsible for planning and booking over 100 fundraisers for nonprofits in our event space
Education
B.A. - Geography and Urban Studies and Communication
Temple University
Skills
- Sprout Social
- All Ears
- Jira
- Asana
- Shopify
- Attentive
- Canva
- Copywriting
- Team building
- Adaptability
- Cross-Functional Collaboration
- Brand messaging
Timeline
Senior Social Engagement Associate
Bombas
07.2018 - Current
Guest Relations and Communications Manager
The Stand NYC
09.2012 - 06.2020
B.A. - Geography and Urban Studies and Communication
Temple University
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