EMILY FALLA
Atlanta,GA
Summary
Bringing valuable experience from customer-focused environment, adept in communication, relationship-building, and data analysis. Looking to transition into new field to apply these transferable skills in fresh context. Skilled in fostering meaningful connections and driving positive outcomes in various settings.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Digital Engagement Specialist
Valiant Marketing
Atlanta, GA
05.2025 - 02.2026
- Spearheaded digital engagement strategy for mission-driven and growth-focused organizations across nonprofit, healthcare, and small business sectors
- Integrated audience insights, brand positioning, and data analytics to develop scalable marketing initiatives
- Acted as strategic advisor to clients, aligning digital campaigns with broader organizational and revenue goals
- Directed cross-functional workflow coordination to ensure on-time, high-quality campaign execution
- Leveraged performance reporting to refine messaging, improve engagement rates, and enhance client ROI
- Managed project scopes, timelines, and stakeholder communications in a deadline-driven agency setting
- Developed and executed engagement strategies to enhance customer satisfaction.
- Analyzed client feedback to identify areas for improvement in service delivery.
Marketing Assistant
Thomas Eye Group
Dunwoody, GA
02.2024 - 09.2024
- Boosted sales performance and email campaign success by creating persuasive marketing materials, including brochures, product sheets, and compelling newsletters that improved open and click-through rates.
- Enhanced customer engagement by developing compelling content for email newsletters and blog posts, while amplifying social media reach through the creation of engaging visual assets such as infographics and videos for widespread distribution.
- Increased brand visibility and strengthened identity by creating and distributing consistent marketing materials across print, digital, and social media through targeted campaigns.
- Conducted primary and secondary market research to better understand customer needs and behaviors, gathering insights and informing development of more effective marketing campaigns.
- Supported cross-functional teams in execution of integrated marketing campaigns, amplifying overall impact and reach.
- Contributed to quarterly growth of 13.5% over previous year Q1-Q3 2024.
Marketing Intern
Every Day People Group
Kennesaw, GA
05.2023 - 10.2023
- Tracked and analyzed campaign performance metrics to identify areas for improvement and adjust strategies to better optimize future efforts.
- Participated in brainstorming sessions and contributed fresh ideas that led to innovative marketing initiatives through collaboration with sales team to create marketing materials that clearly communicated product benefits.
- Researched relevant content to capture interest and improve site traffic through competitor trends and interpreted findings to report conclusions to supervisors.
- Assisted in creating written, video, and image content for marketing channels.
Education
Bachelor of Science (B.S.) - Public Relations
Kennesaw State University
Kennesaw, GA12-2023
Skills
- Content Creation
- Social Media Management
- Relationship Building
- Microsoft Office
- Team Collaboration
- Analytics and SEO
- Salesforce Administration
- WordPress Management
- Cross-functional coordination
- Project management
- Problem-solving skills
- Customer retention
Certification
- Block editor training
- SEO for beginners
- Structured data for beginners
- WordPress for beginners
- Yoast SEO for WordPress
- Meta Digital Engagement Associate
Timeline
Digital Engagement Specialist
Valiant Marketing
05.2025 - 02.2026
Marketing Assistant
Thomas Eye Group
02.2024 - 09.2024
Marketing Intern
Every Day People Group
05.2023 - 10.2023
Bachelor of Science (B.S.) - Public Relations
Kennesaw State University
Meta Digital Marketing Associate Certificate
An entry-level certification validating foundational skills in creating and managing ad campaigns across Facebook, Instagram, and Messenger. It focuses on Meta Ads Manager, ad policies, and performance reporting, ideal for beginners, students, or marketers aiming to demonstrate proficiency in Meta technologies.