Emily Fosnock

• Manage sales of durable and consumable equipment in the laboratory, imaging, and emergency departments in acute care hospitals throughout North Carolina, Virginia, and South Carolina.
• Develop and build rapport with key clinical points of contact to enhance end user satisfaction and assist with territory business growth
• Provide quotes for upcoming expansion projects and department updates
• Visit end users in the field throughout territory 4 days per week
• Attend staff appreciation weeks including Rad Tech Week, Lab Week, Phlebotomy Appreciation Week, and MRI Safety Week and demonstrate useful products and meet end users
• Partner with distribution reps to drive business growth and vendor and SKU rationalization
• Notify supply chain of GPO partnerships and contracts through Advantus Health Partners and Premier breakthrough agreements
• Introduce new and exclusive products to clinical team members to optimize workflow in the lab, ED, and imaging departments
• Utilize NetSuite to record client meeting notes, contacts, and track sales and shipments
• Improved territory performance 17% from 86% to 103% from Q3 2025 to Q4 2025 to finish above quota for the year

• Responsible for managing territory encompassing DE, DC, MD, WV, VA, NC, SC, and E.TN worth over $1.5M
  annually
  • Cultivated sales with a disruptive product at IDNs through communication with nurse managers, infection prevention
  teams, and pediatric leadership
  • Identify new sales opportunities with market knowledge of competitive products
  • Create email campaigns geared toward healthcare and hospital trends in the news
  • Built rapport and strong relationships with supply chain and clinical staff to ensure long-term use of products
  • Worked with corporate accounts to advocate for customers in the creation of contracts
  • Supported product evaluations with in-person education and collaborated with clinical teams to create feedback
  surveys and reviews
  • Provided primary clinical training for new product implementation and usage expansion at the unit and leadership
  levels
  • Partnered with hospital clinical educators for hospital-wide events (skills fairs, unit specific initiatives, CAUTI/CLABSI
  committee meetings, etc
  • Presented at nursing governance and value analysis meetings with infection prevention to increase product
  awareness knowledge at the C-level
  • Attended regional and national professional conferences (APIC, Magnet) to promote Theraworx Protect products
  • Developed rapport with distribution and GPO representatives to notify of contract additions/extensions and updates to
  help support customers
  • Maintained contacts, leads, meetings, and deals clearly in Hubspot
  • Exceeded or met territory sales expectations in 2023; finishing 105% to plan. Finished at plan in 2024 and had $29,000 in new business
  growth for Q1 of 2025

• Cultivate sales of soap, sanitizer, CHG, surface disinfectants, UV-C lights, and patient and staff safety technology
(hand hygiene monitoring, contact tracing, asset tracking, and nursing insights) into strategic healthcare partnerships.
• Responsible for managing an estimated $3.5M annually of existing business and prospecting competitive healthcare
customers withing the Southeastern US, including NC, SC, GA, FL, and Southern VA
• Exceeded territory expectations in fiscal year 2021 by performing 104%
• Won $100,000 worth of annual competitive business to start off fiscal year 2023 (start 7/1/2022)
• Developed strong rapport within each IDN and maintain strong lines of communication with clinical, administrative,
EVS, and supply chain contacts
• Excellent working relationships with Duke Health, FirstHealth of the Carolinas, Prisma, Wellstar, Northeast Georgia,
and Southeast Georgia, among others
• Converted existing users into higher margin products to improve bottom line and increase DPM
• Prepare sales contracts and RFPs ensuring adherence to law-established rules and guidelines
• Coached entry level team members into valuable assets through training and mentoring
• Partnered with health systems to support hospital improvement campaigns and provide education and marketing
materials as needed
• Proactively identified high risk and high profile accounts and competitive landscape to develop action plans
• Initiated quarterly business and monthly inventory reviews with distributors and end users to ensure that demand
planning for products and accessories were accurate and able to support the business
• Utilized Salesforce to record contacts, meetings, and deals

• Collaborate with territory sales managers to develop business plans for targeted growth initiatives
• Complete administrative tasks including sample orders, order tracking, presentation and spreadsheet creation
• Managed existing business in health systems buying $50,000 or less annually
• Utilize GPO contracts to initiate conversations with competitive health systems for specific hygiene products
• Worked with corporate accounts to assist in recording pricing for GPO contracts
• Researched competitive health system points of contacts to provide warm introductions for territory sales managers
• Cold-called 80-100 contacts weekly and maintain regular follow up

• Collaborated with community initiatives to increase WIC Program participation through fairs and events
• Provided nutritional counseling to 25 participants daily to help improve health status through SMART goal setting
• Spearheaded effort to increase program participation by using radio ads and social media
• Referred program participants to additional community and healthcare agencies as needed
• Collected accurate anthropometric data from participants to using for graphing

• Collaborated with community initiatives to increase WIC Program participation through fairs and events
• Provided nutritional counseling to 25 participants daily to help improve health status through SMART goals
• Referred program participants to additional community and healthcare agencies as needed
• Collected accurate anthropometric data from participants to using for graphing
• Conducted facilitated discussions on various nutrition topics for program participants