EMILY HALLIDAY
St. Charles,Missouri
Summary
Organized professional with strong leadership abilities. Thrives in fast-paced environments, maximizing resources for efficient and high-quality results. Quick learner and team player with a natural ability to grasp new concepts. Motivated Promotions Coordinator dedicated to creating innovative and attention-grabbing promotions that enhance brand awareness and drive market growth. Expertise in planning dynamic events, designing captivating contests, and developing strategic marketing plans for impactful results.
Overview
10
10
years of professional experience
Work History
Promotions Coordinator
Hubbard Radio
09.2021 - Current
- Manage day to day functions of promotion and marketing department
- Developed contests and sweepstakes rules, contracts, and revenue-generating strategies
- Conferred with department heads or staff to discuss contracts, advertising media selection or products advertised
- Utilized email, social media, and radio to highlight products and services
- Evaluated changes in the radio industry and social media trends to project green product demands
- Collaborated with sales staff to plan campaigns.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Coordinated promotional events at various retail locations, increasing brand visibility and driving sales growth.
Street Team Coordinator
Hubbard Radio
10.2021 - Current
- Managed day-to-day functions of promotion and marketing departments
- Collaborated with sales staff to plan campaigns
- Collaborated with media representatives to optimize coverage of special events
- Created social media content with consistent content and tone
- Increased customer engagement through social media
- Tracked and analyzed social media and online marketing initiatives
- Built strong relationships with team members through positive attitude and attentive response
- Supervised 10+ co-workers
- Conducted new-hire trainings 5+ times per year
- Maintained central calendars and shift scheduling to meet important deadlines
- Created staff schedules, approved requested time off and updated reports
- Oversaw staffing, scheduling and planning for 10+ employees on Street Team
- Led team meetings each shift to discuss scheduling, production and maintenance needs
- Trained, motivated and guided on-boarding members
- Delegated daily tasks, addressed employee questions and resolved scheduling issues.
- Managed team workload to reach targets for specific tasks.
- Built strong relationships with customers through positive attitude and attentive response.
KSHE 95 Online Store Fufillment
Hubbard Radio
08.2024 - Current
- Managed seasonal promotions effectively by planning ahead for product availability and adjusting marketing tactics accordingly.
- Addressed customer concerns promptly, resolving issues efficiently to maintain high satisfaction ratings.
- Managed inventory levels to ensure timely fulfillment of customer orders and reduced stockouts.
- Enhanced site search functionality for easier product navigation and better user experience.
- Optimized website performance for improved customer experience and higher conversion rates.
- Spearheaded social media efforts for increased brand awareness and community building among customers.
- Established efficient order processing workflows enabling prompt order fulfillment while minimizing errors.
- Provided superior and individualized customer service.
- Responded to internet inquiries and phone calls in timely matter.
Insurance Sales
State Farm
03.2021 - 09.2021
- Sought out new clients and developed client relationships through networking, direct referrals, lead databases and cold calling
- Customized existing insurance programs to suit individual client needs by analyzing specific requirements
- Drove team revenue totals by bringing in top sales numbers
- Sold auto, home, life and other various insurance products to individuals and affinity groups within assigned territory using consultative selling techniques
- Reviewed policy applications for errors and liaised with underwriters to facilitate quick completion of application process
- Recommended type and amount of coverage based on analysis of customers' circumstances using persuasive sales techniques
Street Team/Promotions Assistant
Hubbard Radio
08.2018 - 08.2020
- Promoted the numerous radio stations through various channels, including social media and email to inform people and encourage them to attend
- Promoted the radio station and gathered listeners to join the Hubbard listening family
- Maintained a strong understanding of competitors, their offerings and their presence in assigned territory
- Compiled photos and videos of events to share on social media and use in future presentations
- Engaged audiences with upbeat, fresh videos and posts, capitalizing on current trends to create highly shared content
- Handled on-site promotions at conferences, stores and other locations to get products directly in hands of consumers
- Represented clients at events with upbeat, outgoing and friendly persona
Special Education Paraprofessional
Francis Howell School District
06.2015 - 03.2021
- Illustrated an in-depth understanding of evidence-based techniques used to foster academic progress, social inclusion and critical thinking
- Provided individual students with personalized educational, behavioral and emotional support
- Liaised with team of professionals from different disciplines to implement comprehensive action plan
- Maintained, focused, inclusive and supportive learning environments
Education
Associate of Arts - Communications
St. Charles Community College
St. Charles, MO01.2015
Skills
- Promotion and marketing management
- Contract development
- Revenue-generating strategies
- Advertising media selection
- Social media utilization
- Campaign planning
- Media collaboration
- Social media content creation
- Customer engagement
- Social media analysis
- Team relationship building
- Supervision
- Training and onboarding
- Scheduling and planning
- Client relationship development
- Insurance program customization
- Sales techniques
- Social media marketing
- Persuasive sales techniques
- Audience engagement
Personal Information
Title: Promotions Coordinator
Timeline
KSHE 95 Online Store Fufillment
Hubbard Radio
08.2024 - Current
Street Team Coordinator
Hubbard Radio
10.2021 - Current
Promotions Coordinator
Hubbard Radio
09.2021 - Current
Insurance Sales
State Farm
03.2021 - 09.2021
Street Team/Promotions Assistant
Hubbard Radio
08.2018 - 08.2020
Special Education Paraprofessional
Francis Howell School District
06.2015 - 03.2021
Associate of Arts - Communications
St. Charles Community College
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