Emily Messinger
Philadelphia,PA
Overview
6
6
years of professional experience
Work History
Growth Marketing Manager
National Basketball Association
04.2023 - Current
- Lead the CRM strategy for NBA League Pass (NBA subscription service), driving user acquisition and engagement across key tentpole moments, lifecycle stages, and ad-hoc campaigns.
- Own end-to-end creative development, from crafting briefs to executing multi-channel campaigns—including A/B testing, deployment, and performance analysis.
- Collaborate with partners on sponsorship integrations and promotional opportunities to amplify campaign reach.
- Drove 114% year-over-year order growth and 137% revenue lift during the 2023 Christmas Day tentpole through targeted CRM acquisition efforts.
CRM Manager
BetParx Sportsbook & Casino
09.2022 - 04.2023
- Responsible for leading the strategy and delivery of all online casino campaigns, including KPI setting, planning and costing, building and executing, and post-campaign analytic review.
- Developed customer segmentation and predictive models with the BI team, based on learning from pre-existing customers and campaigns.
- Created and oversaw marketing communication channels, brand guidelines, and strategies to ensure brand cohesiveness.
Lifecycle Marketing Specialist
Penn Interactive
05.2021 - 09.2022
- Created and oversaw promotions, including the execution of communication (push, email, in-app notifications), creative requests, bonusing, player inquiries, and interdepartmental and property communications.
- Analyzed promotion and communication performance, and developed strategies to increase engagement and participation.
- Managed and mentored the marketing team intern.
Marketing Manager
Constant Contact
08.2020 - 05.2021
Marketing Intern
Orlando Magic
07.2019 - 06.2020
Education
Bachelor of Science - Sport Management, Marketing Communications/Advertising
Endicott College
Beverly, MA05.2019
Skills
- Asana
- Campaign management
- Braze
- Subscription-based marketing
Timeline
Growth Marketing Manager
National Basketball Association
04.2023 - Current
CRM Manager
BetParx Sportsbook & Casino
09.2022 - 04.2023
Lifecycle Marketing Specialist
Penn Interactive
05.2021 - 09.2022
Marketing Manager
Constant Contact
08.2020 - 05.2021
Marketing Intern
Orlando Magic
07.2019 - 06.2020
Bachelor of Science - Sport Management, Marketing Communications/Advertising
Endicott College
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