Dimera Green
Summary
Detail-oriented Marketing Specialist with expertise in cross-channel campaign execution, CRM platform management, and customer engagement strategies. Proficient in Braze, Salesforce Marketing Cloud, and JIRA, with a proven ability to drive measurable business outcomes.
Overview
10
10
years of professional experience
Work History
Growth Marketing Associate
Fox Corporation
01.2022 - Current
- Marketing Campaign Lead | Managed Braze migration, optimized cross-channel campaigns, and drove audience engagement across multiple Fox business units.
- Managed Fox TV Braze migration, overseeing 17 station transitions.
- Led IP warming strategy for seamless email deliverability.
- Coordinated 5-10 email templates per station, optimizing campaigns.
- Streamlined email, SMS, push, and in-app campaigns for Fox business units.
- Delivered weekly reports to enhance deliverability and engagement.
- Launched a multi-channel Braze campaign for the 2023/2024 NFL season, achieving 9x CTR and 27% in-app conversion.
- Managed push/IAMs for the 2022 World Cup, generating 270M+ impressions across 91 push notifications and 45 banners.
Email Marketing Specialist
Fetaw Productions
04.2021 - 12.2021
- Freelance Email Marketing Specialist | Crafted and executed targeted email and SMS campaigns to drive client engagement.
- Created targeted email campaigns, increasing engagement by 15% in three months.
- Managed email and SMS calendars, ensuring 100% on-time delivery.
- Advised clients on campaign strategies, boosting repeat engagement by 20%.
Digital Marketing Consultant
Concentrix
07.2020 - 06.2021
- Marketing Lead at Concentrix | Managed email and direct mail marketing for 163 Hyundai dealers, optimizing strategies to boost customer engagement and loyalty.
- Led email campaigns for 163 Hyundai dealers, boosting retention by 10%.
- Streamlined reporting, improving efficiency by 25% and data accuracy.
- Optimized campaigns, enhancing customer experience and engagement by 18%.
Marketing Coordinator
Engauge Workforce Solutions
10.2019 - 07.2020
- Marketing Coordinator | Led social media and event marketing strategies, boosting audience engagement and brand visibility across digital platforms.
- Grew social media followers by 35% with strategic content.
- Implemented marketing tools for a virtual career fair, attracting 1,000+ participants.
Social Media Coordinator
Wisconsin Department of Workforce Development
05.2018 - 10.2019
- Social Media Coordinator | Developed and executed targeted strategies to promote department services and events, driving significant community engagement.
- Boosted social media engagement by 40% with strategic campaigns.
- Created marketing materials, increasing event awareness by 25%.
09.2015 - 05.2019
Education
Bachelor of Arts - Advertising and Media Studies
University of Wisconsin-Milwaukee
05.2019
Skills
- Account Management
- JIRA
- Mondaycom
- Asana
- Google Suite
- Salesforce Marketing Cloud
- Adobe Creative Suite
- Airship
- Braze
- Figma
- Localytics
- Excel
- Canva
- Campaign management
- A/B testing
Related Experience
Wisconsin Department of Workforce Development — Social Media Coordinator
05/2018 – 10/2019
- Increased social media engagement by 40% through strategic content campaigns.
- Developed marketing materials that improved event awareness by 25%.
Engauge Workforce Solutions — Marketing Coordinator
10/2019 – 07/2020
- Grew social media followers by 35% with targeted strategies.
- Led marketing efforts for a virtual career fair, attracting 1,000+ participants.
Timeline
Growth Marketing Associate
Fox Corporation
01.2022 - Current
Email Marketing Specialist
Fetaw Productions
04.2021 - 12.2021
Digital Marketing Consultant
Concentrix
07.2020 - 06.2021
Marketing Coordinator
Engauge Workforce Solutions
10.2019 - 07.2020
Social Media Coordinator
Wisconsin Department of Workforce Development
05.2018 - 10.2019
09.2015 - 05.2019
Bachelor of Arts - Advertising and Media Studies
University of Wisconsin-Milwaukee