Emily Schaffer
San Marcos,CA
Summary
Results-oriented sales leader managing national natural and distributor accounts, including in-house UNFI and KeHE relationships and key West Coast customers across a ~$7.6MM portfolio. Build buyer presentations, contract terms, and promotion plans that drive SKU launches and distribution gains, while leading a team of 2 with an upbeat, team-first approach. Passionate about building relationships, cultivating partnerships, and growing businesses.
Overview
3
3
years of professional experience
Work History
National Manager, Natural and Distributor Team
Bitchin' Sauce
07.2026 - Current
- Oversee ~$7.66MM national natural and distributor book, ensuring gross sales, unit volume, trade, and net sales remained on target while managing key West Coast grocers and co-ops
- Negotiate customer contracts and develop tailored routes to market for each account, fostering relationships with buyers, category managers, and merchants
- Utilize data refreshes to refine strategies, analyzing SPINS, Muffin Data, Destini, and retailer portals to optimize Confido forecasts, trade budgets, assortment, pricing, and promotions
- Take new items from setup to shelf at UNFI and KeHE, managing authorizations and promotion submissions so every launch and promo lands accurately and on time
- Lead and develop a team of 2 managing accounts across the country, and keep leadership ahead of the curve with weekly reads on wins, risks, opportunities, competitive moves, and shipments
- Key accounts: Raleys, Stater Bros., Smart & Final, Gelsons, Good Food Holdings, New Seasons, Nugget Markets, Haggen, Mother's Market, PCC, INFRA
Regional Sales Lead, West Coast
Bitchin' Sauce
07.2025 - 07.2026
- Grew West Coast retail accounts through tailored trade promotion and pricing plans aligned with retailer needs.
- Identified distribution gaps and velocity opportunities in SPINS muffin data and Destini; developed assortment plans for buyers.
- Built buyer presentations that explained story behind new items and promotions, helping win new SKU placements.
- Facilitated networking opportunities on trade show floor, securing deals to drive new orders and expand distribution.
Regional Sales Coordinator
Bitchin' Sauce
04.2024 - 07.2025
- Tracked national Albertsons Companies (ABSCO) business, monitoring promotional activity, order volume, and sales performance to identify trends across banners.
- Collaborated with broker Acosta to implement company programs and promotions at store level, enhancing visibility and execution.
- Reviewed results after each event to identify lift drivers and weak points, then compared competitor activity to improve future plans.
- Built weekly reporting and tracking tools sales team used for sales, promotion, and account performance.
- Maintained accurate, organized account profiles, trade planners, and merchandising grids for team accessibility and efficiency.
Education
BBA - Marketing
California State University of San Marcos
San Marcos, CA05-2022
Skills
- Sales forecasting
- SPINS analysis
- Assortment planning
- Team leadership
- Organizational improvement
- Relationship building
Timeline
National Manager, Natural and Distributor Team
Bitchin' Sauce
07.2026 - Current
Regional Sales Lead, West Coast
Bitchin' Sauce
07.2025 - 07.2026
Regional Sales Coordinator
Bitchin' Sauce
04.2024 - 07.2025
BBA - Marketing
California State University of San Marcos