Kip Tyler
Overland Park,KS
Summary
Strategic sales professional with over 20 years of experience in beverage alcohol and CPG sectors. Demonstrated success in territory and key account management, driving significant sales growth. Proficient in negotiation and pricing strategies, strengthening distributor partnerships and expanding market presence.
Overview
25
25
years of professional experience
Work History
Distributor Manager
BeatBox Beverages
Kansas City, Missouri
10.2023 - Current
- Cultivated relationships with distributor partners across Western Missouri and Kansas.
- Achieved sales growth of 80% in 2024 and 40% in 2025.
- Facilitated market trend analysis to identify emerging sales opportunities.
- Led strategic planning sessions with distributors to align business objectives.
- Collaborated with distributor sales representatives for training and market support.
Independent National Broker
Good Spirits Distilling Co.
Olathe, KS
08.2022 - 10.2023
- Established an Alternating Proprietorship Agreement to launch vodka label in Arkansas market.
- Brokered multiple labels for distillery, generating commissions in Midwest market.
- Facilitated distributor partnerships to enhance brand presence in regional markets.
Director of Sales
Heydon-Miller Distribution
Kansas City, MO
02.2021 - 08.2022
- Led sales planning, development, and account management for the Kansas City Metro territory.
- Led strategic sales initiatives to enhance market penetration and brand visibility.
- Supervise and train up to eight employees on successful selling techniques and utilization of marketing resources.
- Implement creative sales and marketing strategies to assist the sales team with reaching targets.
- Building sales forecasts and schedules to reflect desired performance targets using KPI management and oversight.
Regional Sales Manager
Phillips Distilling Company
Minneapolis, MN
03.2006 - 07.2019
- Directed distributor management across Missouri, Kansas, Oklahoma, and Arkansas, overseeing $7M in annual sales revenue.
- Achieved highest GP/case within company through effective regional sales strategies.
- Strengthened profit opportunities by optimizing time and resources to meet state-specific sales objectives.
- Developed and executed go-to-market strategies, coordinating distributor teams and servicing key accounts.
- Analyzed market trends to identify growth opportunities and enhance competitive positioning.
- Maintained consistent brand growth rates for 13 years, navigating market challenges to deliver results.
On-Premise Director
Glazers Of Kansas
Lenexa, KS
05.2001 - 03.2006
- Guided up to 12 on-premise channel sales representatives to achieve team and individual targets consistently.
- Collaborated with spirit, wine, and beer vendors to develop effective sales strategies and incentive programs.
- Established and optimized departmental procedures and goals to enhance team performance and productivity.
- Conducted job interviews, led performance evaluations, and provided constructive feedback to retain top talent.
- Motivated staff to achieve sales goals and business objectives by promoting best practices.
Education
Communications
University Of Wisconsin - Milwaukee
Milwaukee, WI01-1986
Skills
- Territory and key account management
- Distribution channel strategy
- Negotiation and pricing strategies
- Regional P&L oversight
- Sales forecasting
- Public speaking and presentations
- Trade marketing execution
- Microsoft Office proficiency
- Sales data platform (VIP, PowerBI) expertise
- Certified CSS, CSW, and CWE
Timeline
Distributor Manager
BeatBox Beverages
10.2023 - Current
Independent National Broker
Good Spirits Distilling Co.
08.2022 - 10.2023
Director of Sales
Heydon-Miller Distribution
02.2021 - 08.2022
Regional Sales Manager
Phillips Distilling Company
03.2006 - 07.2019
On-Premise Director
Glazers Of Kansas
05.2001 - 03.2006
Communications
University Of Wisconsin - Milwaukee