Emily Smith
New York,NY
Summary
Automotive experiential marketer with 9+ years of experience creating media test drives, trade shows, and customer events for luxury brands including Mercedes-Benz, Lamborghini, and Volvo. Specialized in drive route designs and high-touch hospitality with a proven track record of executing complex national drive programs and high-profile launches. Commended for strategic problem-solving, decisive leadership, and a “make it happen” mentality that ensures every program
delivers at the highest level.
Overview
9
9
years of professional experience
Work History
Account Director, Executive Producer
BMF Media, LLC
New York, NY
12.2023 - Current
- Developed and maintained strong client relationships, ensuring high levels of satisfaction and retention.
- Led cross-functional teams to deliver innovative marketing strategies that enhanced client engagement.
- Oversaw project timelines and budgets, ensuring projects met deadlines while staying within financial parameters.
- Collaborated with creative teams to produce compelling experiences aligned with client objectives.
- Presented strategic recommendations to executive stakeholders, driving alignment on key initiatives and goals.
- Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
- Managed budgets for multiple accounts, ensuring optimal allocation of resources for maximum impact.
- Developed comprehensive account plans to align client objectives with actionable strategies for success.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Spearheaded creative development for projects, leading brainstorming sessions and guiding the team in conceptualization efforts.
- Oversaw all aspects of pre-production, including casting, location scouting, and permitting to ensure optimal results.
Senior Producer
BMF Media, LLC
New York, NY
06.2023 - 12.2023
- Led cross-functional teams to develop and execute innovative multimedia campaigns.
- Managed production schedules and budgets, ensuring timely project delivery.
- Collaborated with clients to align project goals with strategic vision.
- Oversaw creative direction, fostering collaboration among writers, designers, and directors.
- Evaluated production processes, implementing improvements to enhance efficiency and quality.
- Mentored junior producers, providing guidance on best practices and industry standards.
- Analyzed market trends to inform content strategy and audience engagement initiatives.
- Developed strong vendor relationships to optimize resource allocation and production capabilities.
- Fostered a positive work environment, promoting open communication and trust among team members, leading to higher levels of job satisfaction and employee retention.
Project Manager
OSK New York
New York, NY
12.2022 - 06.2023
- Oversees high profile projects in all concept, budget, and execution phases
- Travels throughout the United States collaborating with venues and managing vendors for media press drive events, trade shows, world premieres, and photo shoots
- Lead collaborative meetings to coalesce event logistics between different departments (client & internal)
- Implements effective guest management concepts
- Orchestrates projects within strict timeframes and budget constraints
- Attends networking and promotional events to foster strong relationships with vendors and venues
- Facilitates F&B concept creation, research, client tastings, and on-site executions
- Maps out drive routes across the country and develops the route files to be transferable to the Mercedes-Benz navigation system
Junior Project Manager
OSK New York
06.2019 - 12.2022
Office Manager
OSK New York
08.2017 - 04.2020
Intern
OSK New York
06.2017 - 08.2017
Education
BA - International Studies & French
University of Southern Indiana
Evansville, IN05-2017
Skills
- Route Design
- Product Launches
- Strategic Development
- Budget Tracking
- Logistics Management
- Guest Experience
- Interpersonal Relations
- Problem Solving
- Detail Oriented
Accomplishments
Lamborghini, Volvo, Mercedes-Benz AG, Mercedes-Benz USA, Mercedes-AMG
Timeline
Account Director, Executive Producer
BMF Media, LLC
12.2023 - Current
Senior Producer
BMF Media, LLC
06.2023 - 12.2023
Project Manager
OSK New York
12.2022 - 06.2023
Junior Project Manager
OSK New York
06.2019 - 12.2022
Office Manager
OSK New York
08.2017 - 04.2020
Intern
OSK New York
06.2017 - 08.2017
BA - International Studies & French
University of Southern Indiana