EMILY WILLETT
Grand Rapids,MI
Summary
Marketing and communications professional who blends content creation, market research, and community outreach to support business goals. Develops engaging content and promotional materials that strengthen brand consistency and build lasting audience connections.
Overview
1
1
Certification
4
4
years of professional experience
Work History
Marketing Specialist
PrimeTime Chiropractic
Adrian, MI
09.2026 - Current
- Planned and managed social media content, creating graphics, videos, and captions that enhanced clinic promotions, patient education, office updates, and community features.
- Supported marketing strategy through content planning and engagement analysis, driving targeted audience interaction.
- Developed branded templates ensuring consistent communication across Facebook and Instagram, strengthening brand identity.
Marketing Assistant
Creative Dining Services
Grand Rapids, Michigan
10.2025 - Current
- Promoted dining events, products, and employment opportunities to engage students and raise awareness of offerings.
- Coordinated social media content for dining programs and special events.
- Developed print and digital materials, social media content, and promotional videos to enhance visibility of Davenport University dining.
- Supported Creative Dining Services marketing campaigns and campus dining promotions.
- Updated marketing materials, menus, and signage for Creative Dining Services locations.
Community Relations Intern
La-Z-Boy Headquarters
Monroe, MI
05.2026 - 08.2026
- Managed communications with nonprofit partners for corporate giving initiatives to strengthen partnerships.
- Created and organized event materials for community relations meetings and volunteer activities to facilitate effective engagement.
- Assisted with planning and executing community outreach initiatives to enhance local engagement.
Marketing Researcher
Gray Institute
Adrian, Michigan
01.2023 - 08.2023
- Researched customer segments, market trends, and growth opportunities by enhancing marketing and business development strategies.
- Collected survey data from prospects and customer segments to inform marketing strategies.
- Analyzed audience trends to support effective Gray Institute marketing strategies.
- Evaluated competitor messaging and positioning to improve Gray Institute program strategies.
- Analyzed research findings and collaborated with sales, refining targeting and messaging for improved customer engagement.
Marketing Intern
Lenawee Christian Ministries
01.2023 - 05.2023
- Designed promotional materials including flyers, social media posts, photo assets, and video content to support event visibility.
- Created social media content for Lenawee Christian Ministries’ community outreach.
- Designed promotional graphics for campus events and church programs.
- Coordinated community engagement activities for students, families, and employees, fostering collaboration and connection.
- Updated website copy and ministry announcements with clear, welcoming language.
Education
Master of Business Management -
Davenport University
Grand Rapids, MI05-2027
Bachelor's Degree - Marketing
Davenport University
Grand Rapids, MI05-2026
Skills
- Social media marketing
- Content creation
- Brand management
- Event coordination
- Market research
- Event marketing
- Community relations
Certification
- Google Skillshop: Google Analytics (2025), AI-Powered Shopping Ads (2025), HubSpot Academy: Inbound Marketing (2025), Inbound Sales (2024)
LEADERSHIP
- Head Coordinator, People, Purpose, Pulse Committee
- Davenport University Dance Team | Present
- Facilitate discussions on You Win in the Locker Room First and lead activities that strengthen team culture, accountability, and leadership.
- Advocate for teammates' needs and help guide the team through uncertainty and challenges.
Timeline
Marketing Specialist
PrimeTime Chiropractic
09.2026 - Current
Community Relations Intern
La-Z-Boy Headquarters
05.2026 - 08.2026
Marketing Assistant
Creative Dining Services
10.2025 - Current
Marketing Researcher
Gray Institute
01.2023 - 08.2023
Marketing Intern
Lenawee Christian Ministries
01.2023 - 05.2023
Master of Business Management -
Davenport University
Bachelor's Degree - Marketing
Davenport University