Emma Bixenman
Denver,CO
Summary
Digital marketing leader with 10+ years of experience in driving growth across acquisition and retention channels. Proven track record of building and scaling digital programs, launching new revenue drivers, and translating performance data into measurable business impact.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
AlumierMD
Denver, CO
10.2024 - Current
- Own end-to-end digital strategy across social, paid media, search, SEO, website, email, and SMS
- Increased e-commerce revenue contribution by +10% YoY through integrated channel strategy
- Launched B2C loyalty program driving 40% of total e-commerce revenue within first 6 months
- Built lifecycle marketing strategy; email now drives 30% of revenue with +20% YoY growth
- Manage paid media across Meta and Google, improving ROAS and conversion efficiency
- Direct website and SEO strategy, improving engagement, conversion rate, and AOV
- Translate performance data into strategic decisions influencing budget and channel mix
Senior Marketing Specialist
Brilliant Earth
Denver, CO
12.2022 - 10.2024
- Owned creative and content direction across social, leading creators and production to deliver performance-driven content
- Built and scaled TikTok from 0 to 430K followers in 2 years, launching a high-growth acquisition channel
- Grew total audience to 1.3M+, increasing engagement (+30%) and impressions (+25% YoY)
- Built and scaled influencer program, driving consistent content output and campaign reach
- Led integrated campaigns across organic, paid, and influencer, connecting creative to performance outcomes
Marketing Specialist
Brilliant Earth
Denver, CO
12.2020 - 12.2022
- Led Instagram growth, increasing organic reach +60%
- Led creative strategy for Meta paid campaigns driving acquisition
- Established community management and UGC playbooks
- Launched affiliate channel and partner network
- Owned copywriting across web, email, and campaigns
Digital Marketing Specialist
VizyPay
Des Moines, IA
08.2019 - 11.2020
- Directed paid acquisition initiatives on Google Ads and Meta to enhance core lead generation channels, resulting in a 30% increase in qualified leads within six months
- Developed and executed comprehensive performance strategies for ads and landing pages, aimed at boosting user engagement and conversion rates
- Formulated and executed website content and UX strategies to optimize overall engagement and +20 % increase in form conversion rates
- Designed and implemented sales enablement tools focused on accelerating pipeline development and achieving revenue targets
Assistant Store Manager
Anthropologie
Des Moines, IA
02.2016 - 07.2020
- Supervised daily operations to enhance customer experience and drive sales performance
- Trained and mentored team members, fostering a collaborative and productive work environment
- Implemented visual merchandising strategies to optimize store presentation and product visibility
- Analyzed sales data to identify trends, informing inventory management and promotional strategies
Education
Bachelor of Science - Marketing
Iowa State University
Ames, IA08-2015
Skills
Growth & Demand Generation
Omni channel Campaign Leadership
Paid Media (Meta, Google)
Lifecycle Marketing (Email, SMS, Loyalty)
SEO & Conversion Optimization
Influencer & Affiliate Strategy
Content & Creative Strategy
Performance Analytics & Attribution
Certification
- Lifecycle & CRM: Klaviyo (Email & SMS), Salesforce, NetSuite, LoyaltyLion
- Paid Media & Analytics: Meta Ads Manager, Google Ads, Google Analytics (GA4)
- E-commerce & Growth: Shopify, Impact (Affiliate Marketing), Aspire (Influencer Marketing), Dash Hudson
- Creative & Workflow: Figma, Adobe Creative Suite, Canva, Asana, Monday
Timeline
Digital Marketing Manager
AlumierMD
10.2024 - Current
Senior Marketing Specialist
Brilliant Earth
12.2022 - 10.2024
Marketing Specialist
Brilliant Earth
12.2020 - 12.2022
Digital Marketing Specialist
VizyPay
08.2019 - 11.2020
Assistant Store Manager
Anthropologie
02.2016 - 07.2020
Bachelor of Science - Marketing
Iowa State University