Emma Caldwell

Rapidly promoted into dual leadership and training roles based on performance excellence, and a consistent ability to exceed sales expectations. Spearheaded multi-location training initiatives, coached staff in selling, and implemented data-driven strategies to boost revenue and retention in customer-focused environments.

• Trained and developed over 80 employees and managers across four locations, improving onboarding efficiency, and standardizing customer experience and revenue-driving behaviors.
• Improved average sales per ticket by 18% by coaching teams on strategic upselling, customer profiling, and positioning of high-margin offerings.
• Drove a 25% improvement in store-level KPIs through real-time sales coaching, operational enhancements, and culture-first leadership.

Drove leasing strategy and resident relations for a 200+ unit student housing property through personalized communication, consultative sales techniques, and strategic outreach initiatives.

• Achieved and sustained 98%+ occupancy across multiple leasing cycles (up from 85%) by tailoring walkthroughs and tours to individual prospects' needs.
• Recognized as Leasing Agent of the Year (2024) after closing 45+ leases in one academic year and facilitating a 40% resident renewal rate.
• Led relationship-building efforts for over 200 residents, resulting in a 30% rise in engagement and a 98% satisfaction rate through proactive check-ins and monthly event programming.

Led business operations and sales strategy for a fast-paced, experiential retail environment, combining customer education, product promotion, and team development to exceed revenue goals and build a loyal customer base.

• Delivered engaging product education experiences (candle-making classes) that drove a 30% increase in repeat customer visits.
• Achieved 25%+ above revenue targets through full-capacity booking for eight consecutive weeks.
• Launched targeted marketing campaigns and product line enhancements, leading to a 20% increase in total revenue.
• Championed a consultative sales approach, guiding customers through personalized purchasing decisions, and promoting high-margin custom products.