Digital Strategy Analyst with experience leading cross-functional teams to drive digital product strategy, analyze large-scale user data, and design innovative, user-centered solutions.
Overview
2
2
years of professional experience
Work History
Digital Strategy Analyst
Oddity, Brand 4
New York
07.2025 - Current
Drive digital product strategy by evaluating competitive landscapes, uncovering market opportunities, and designing innovative, high-impact solutions
Analyze large-scale user data to generate actionable insights that inform strategy and guide data-driven creative decisions for Brand 4's website
Led technical and digital initiatives as a key project manager, connecting engineering and design teams to execute sprints, meet deadlines, and deliver high-quality products that align with business goals and enhance user experience
Project Manager
Digital Applied Learning and Innovation Lab
Hanover
11.2023 - 06.2025
Conducted client meetings and lead projects of 8-12 students to design and develop websites and apps for start-ups, entrepreneurs, and researchers in an on-campus startup incubator at Dartmouth
Communicated directly with clients to gather requirements, provide updates, and ensure alignment between their vision and the project deliverables to drive revenue for the DALI Lab
Facilitated project sprints with designers and developers by creating roadmaps and managing timelines
Design Strategist
IBM
New York
06.2024 - 08.2024
Improved how IBM’s clients experience learning about IBM’s Quantum and AI systems
Conducted a comprehensive design thinking process by working with members across IBM Research and interacting with clients in order to identify pain points and test resulting solutions
Designed the UI for my team's WatsonX challenge: Improve Granite code models with Qiskit data by demonstrating the two outputs of the base model and the InstructLab aligned model, illustrating the improvement in response
User Experience Design Intern
GridX
San Francisco
01.2024 - 03.2024
Led an outreach campaign by interviewing customers to get feedback on new software design for Key Account Managers at utilities and presented results to senior management
Designed targeted engagement methods to maximize response rates, enhance client interactions, and gather actionable insights to refine software offerings and drive revenue growth
Created comprehensive customer journeys and user flows that illustrate use cases and product outcomes
Education
Bachelor of Arts - Sociology, Human-Centered Design
Dartmouth College
Hanover, NH
06-2025
Skills
Data analysis
Project management
Design thinking
Customer journey mapping
Website strategy development
Problem solving
Affiliations
Division I Varsity Volleyball Athlete (2021-2025)
Timeline
Digital Strategy Analyst
Oddity, Brand 4
07.2025 - Current
Design Strategist
IBM
06.2024 - 08.2024
User Experience Design Intern
GridX
01.2024 - 03.2024
Project Manager
Digital Applied Learning and Innovation Lab
11.2023 - 06.2025
Bachelor of Arts - Sociology, Human-Centered Design