Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Emma Engstrom

New York

Summary

Digital Strategy Analyst with experience leading cross-functional teams to drive digital product strategy, analyze large-scale user data, and design innovative, user-centered solutions.

Overview

2
2
years of professional experience

Work History

Digital Strategy Analyst

Oddity, Brand 4
New York
07.2025 - Current
  • Drive digital product strategy by evaluating competitive landscapes, uncovering market opportunities, and designing innovative, high-impact solutions
  • Analyze large-scale user data to generate actionable insights that inform strategy and guide data-driven creative decisions for Brand 4's website
  • Led technical and digital initiatives as a key project manager, connecting engineering and design teams to execute sprints, meet deadlines, and deliver high-quality products that align with business goals and enhance user experience

Project Manager

Digital Applied Learning and Innovation Lab
Hanover
11.2023 - 06.2025
  • Conducted client meetings and lead projects of 8-12 students to design and develop websites and apps for start-ups, entrepreneurs, and researchers in an on-campus startup incubator at Dartmouth
  • Communicated directly with clients to gather requirements, provide updates, and ensure alignment between their vision and the project deliverables to drive revenue for the DALI Lab
  • Facilitated project sprints with designers and developers by creating roadmaps and managing timelines

Design Strategist

IBM
New York
06.2024 - 08.2024
  • Improved how IBM’s clients experience learning about IBM’s Quantum and AI systems
  • Conducted a comprehensive design thinking process by working with members across IBM Research and interacting with clients in order to identify pain points and test resulting solutions
  • Designed the UI for my team's WatsonX challenge: Improve Granite code models with Qiskit data by demonstrating the two outputs of the base model and the InstructLab aligned model, illustrating the improvement in response

User Experience Design Intern

GridX
San Francisco
01.2024 - 03.2024
  • Led an outreach campaign by interviewing customers to get feedback on new software design for Key Account Managers at utilities and presented results to senior management
  • Designed targeted engagement methods to maximize response rates, enhance client interactions, and gather actionable insights to refine software offerings and drive revenue growth
  • Created comprehensive customer journeys and user flows that illustrate use cases and product outcomes

Education

Bachelor of Arts - Sociology, Human-Centered Design

Dartmouth College
Hanover, NH
06-2025

Skills

  • Data analysis
  • Project management
  • Design thinking
  • Customer journey mapping
  • Website strategy development
  • Problem solving

Affiliations

Division I Varsity Volleyball Athlete (2021-2025)

Timeline

Digital Strategy Analyst

Oddity, Brand 4
07.2025 - Current

Design Strategist

IBM
06.2024 - 08.2024

User Experience Design Intern

GridX
01.2024 - 03.2024

Project Manager

Digital Applied Learning and Innovation Lab
11.2023 - 06.2025

Bachelor of Arts - Sociology, Human-Centered Design

Dartmouth College
Emma Engstrom