Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Emma Goodman O'Rourke

Richmond,VA

Summary

Highly respected Art Director, Artist and Designer with many years of experience both in agency environment and also freelance. A strong eye for detail in design with a love for typography and logo design.


Having background and college work experience in the fashion world, influenced a unique sartorial design sensibility to graphic design and advertising.


After having kids, transitioned to more interest in teaching, gaining experience with lecturing at schools in the DC area and most enjoying working with elementary school children.


Overview

32
32
years of professional experience

Work History

Art Director

Self Employed
06.2000 - Current
  • Sourcing clients such as Washington Life Magazine, PN Hoffman, and National Foundation for Cancer Research, to foster brand awareness by creating visually striking marketing materials for print and digital campaigns.
  • Made collateral to support various marketing campaigns and visually communicate concepts.
  • Designed album covers for musical artists and record labels.

Art Teacher

St. Albans School
06.2017 - 09.2018
  • Established and ran an Art Summer Camp for children ages 5-10.
  • Managed art room supplies, equipment and resources to maintain consistent supply for projects.
  • Developed and implemented various thematic lesson plans, utilizing age-appropriate material and focusing on relevant topics.

Art Teacher

Horace Mann Elementary School
09.2007 - 06.2011
  • Taught classes on painting, collage, and color theory.
  • Established a positive and inclusive classroom environment that encouraged open communication and collaboration among students.
  • Developed students'' artistic skills by providing personalized feedback and guidance on their artwork.

Senior Art Director

Momentum BBDO
02.1997 - 02.2000
  • Presented campaign concepts persuasively to key stakeholders, securing approval for implementation.
  • Enhanced company's market presence with well-executed branding strategies, elevating the overall corporate image.
  • Led brainstorming sessions and designed advertising and marketing campaigns, notably for brands such as Smirnoff and Fosters.

Art Director

Dynamo Marketing
01.1992 - 01.1997
  • Oversaw photoshoots from concept development to post-production editing, ensuring high-quality visuals that aligned with brand identity goals for clients including Coca-Cola and Bacardi.
  • Collaborated with cross-functional teams to ensure cohesive visual storytelling in product packaging designs.
  • Managed design team resources by delegating tasks efficiently based on individual strengths and workload capacity.

Education

Bachelor of Arts - Fashion Communication And Promotion

University of The Arts, Central Saint Martins
London, UK
1991

Skills

  • Adobe Creative Suite
  • Photography and photographic editing
  • Creative Direction
  • Multicultural Marketing
  • Typography
  • Logo creation
  • Advertising Campaigns
  • Sketching abilities
  • Acrylic painting
  • Artistic Techniques
  • Art history knowledge
  • Lesson Planning

Accomplishments

  • Won the DC Commission of the Arts and Humanities in conjunction with DDot and Vision Zero, 'Anti Street Harassment' campaign in 2017. Designed and built an interactive flag statue which was on public display in Columbia Heights in Washington DC.
  • Donated artwork for a National Museum of Women in the Arts fundraising event.
  • Chosen to paint the entryway mural for the DC Cherry Blossom Festival event - 'Cherry Blast' in 2012.
  • Commissioned to paint the entry hall mural at Westbrook Elementary School in Bethesda in 2020.
  • Collaborative performance art 2012
  • Won Washington Project for the Arts design contest for the Auction design 2011
  • Wrote and performed a collaborative art performance for WPA 2017.
  • Volunteering work for multiple organizations including WPA, Gallery 5, and My Princess Project.

Timeline

Art Teacher

St. Albans School
06.2017 - 09.2018

Art Teacher

Horace Mann Elementary School
09.2007 - 06.2011

Art Director

Self Employed
06.2000 - Current

Senior Art Director

Momentum BBDO
02.1997 - 02.2000

Art Director

Dynamo Marketing
01.1992 - 01.1997

Bachelor of Arts - Fashion Communication And Promotion

University of The Arts, Central Saint Martins

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Emma Goodman O'Rourke