Emma Howard
New York,NY
Summary
Results-driven marketing professional with experience translating business objectives into strategic marketing initiatives, coordinating cross-functional projects, and managing diverse stakeholders. Skilled in developing client-facing content, analyzing performance data, and communicating strategic recommendations to support business goals. Seeking to apply this multidisciplinary marketing and project management experience to marketing and proposal roles within the AEC industry.
Overview
2
2
years of professional experience
Work History
Social Media Strategist
Joybyte
Remote
06.2026 - Current
- Converted overarching social media strategies into actionable monthly content plans for 6 client accounts, generating 72–84 post concepts monthly aligned with business goals.
- Developed brand-specific creative direction for social content by researching visual trends and translating concepts into platform-specific guidance for graphic and motion designers.
- Orchestrated multi-stage content production involving strategists, designers, and internal reviewers, coordinating handoffs and tracking calendar progress through thorough review cycles.
- Translated client feedback into actionable revisions for creative and copy, communicating edits to designers and refining deliverables to ensure alignment with expectations.
Community Manager
Joybyte
Remote
05.2025 - 06.2026
- Managed daily audience engagement across 15 client accounts, responding to customer inquiries, monitoring community conversations, and proactively engaging relevant audiences while supporting average growth of 40% in organic engagement, 50% in impressions, and 17% in followers.
- Identified inefficiencies in client’s external review-removal provider, researched and developed in-house solution, created workflow and tracking system, pitched process to client, and secured adoption generating $9,600 in annual recurring revenue.
- Analyzed quantitative review data and qualitative customer feedback to identify recurring sentiment trends and location-specific topics, translating findings into monthly reputation reports that informed sales teams and supported improvements to location-level strategies.
- Developed quarterly executive reports and presentation decks analyzing reputation performance, identifying trends in review volume and sentiment, and translating insights into actionable recommendations for strategic initiatives.
Community Management Intern
Joybyte
Remote
12.2024 - 05.2025
- Executed audience engagement across ~50 social media posts daily in large-scale marketing campaign, generating 37M impressions, $160K in GMV, and 4,500+ content deliverables within two months.
Education
Bachelor of Science - Advertising
University of Florida
Gainesville, FL05-2025
Skills
- Project management
- Content development
- Audience analysis
- Community engagement
- Cross-functional collaboration
- Client relationship management
Timeline
Social Media Strategist
Joybyte
06.2026 - Current
Community Manager
Joybyte
05.2025 - 06.2026
Community Management Intern
Joybyte
12.2024 - 05.2025
Bachelor of Science - Advertising
University of Florida