Emma Steed
San Marcos,CA
Summary
Accomplished sales manager with an extensive background in the horticultural industry and proven track record of leading strong teams, creating opportunities, improving processes and cultivating strong partnerships.
Overview
19
19
years of professional experience
Work History
Relationship Manager
The Pinery LLC
Escondido, CA
06.2023 - Current
- Developed targeted plan to acquire new relationships and expand existing ones, resulting in $2M in new business
- Coordinated with cross-functional teams to ensure successful implementation of projects.
Broker Sales Manager
Botany Lane Greenhouse
Denver, CO
04.2018 - Current
- Developed forecasts, sales plans and strategies to achieve goals and revenue objectives, doubling sales since first year.
- Create sales presentations and webinars introducing new products, features and benefits of specific genetics and brands.
Sales Strategist
Plug Connection
Vista, CA
04.2017 - 04.2018
- Generated and analyzed detailed sales reports to aid in business development planning.
- Worked with IT department to write custom reports and maximize visibility of available inventory
Broker Sales Manager
EuroAmerican Propagators
, Bonsall CA
03.2014 - 12.2016
- Drove increased sales throughout the national broker network, through effective communication to the broker sales representatives and growers on the advantages and benefits of specific brands, genetics and programs
- Prepared monthly, quarterly and annual sales forecasts to determine short and long-term performance objectives.
Inside Sales and Services Manager
EuroAmerican Propagators
Bonsall, CA
05.2012 - 03.2014
- Led a team of Inside Sales Representatives and Administrators resolving complex customer issues and implementing targeted solutions and improving processes
- Provided leadership through mentoring, coaching and evaluating employees, identifying opportunities to improve team performance and empowerment.
Regional Sales Manager
Hines Horticulture
Fallbrook, CA
03.2007 - 10.2009
- Trained and coached the Sales and Product Merchandising teams respectively, maximizing sales potential and measuring performance for the region
- Met regional sales objectives by developing and implementing promotion strategies, servicing key accounts to fortify business relationships.
Key Accounts Support Manager
Hines Horticulture
Fallbrook, CA
02.2005 - 03.2007
- Provided direct sales support to Key Accounts Manager, increasing sales by 30%
- Developed and presented monthly sales programs, new product roll-outs, and marketing programs implemented in over 200 retail locations
Skills
- Sales Program Management
- Forecasting & Planning
- Sales Statistics Analysis
- Price Schedules
- Product and Service Promotion
- Brand-Building Strategies
- Trade Show Coordination
- Networking Events
- Verbal and Written Communication
- Problem Solving
- MSOffice applications (Excel, Word Powerpoint, Sharepoint)
Timeline
Relationship Manager
The Pinery LLC
06.2023 - Current
Broker Sales Manager
Botany Lane Greenhouse
04.2018 - Current
Sales Strategist
Plug Connection
04.2017 - 04.2018
Broker Sales Manager
EuroAmerican Propagators
03.2014 - 12.2016
Inside Sales and Services Manager
EuroAmerican Propagators
05.2012 - 03.2014
Regional Sales Manager
Hines Horticulture
03.2007 - 10.2009
Key Accounts Support Manager
Hines Horticulture
02.2005 - 03.2007
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