Emmanuel Glyptis
San Jose,CA
Summary
A passionate, results-oriented strategic digital marketing professional who requires minimal direction and thrives in a collaborative environment. Outstanding project management skills and ability to meet deadlines and remain in budget, and specific strengths in digital marketing channels and simplifying complex material.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Brand and Marketing Specialist
Ficoso
Sacramento, CA
03.2024 - Current
- Spearheaded a complete brand refresh, managing collaboration with an external marketing agency and our executive team to design new messaging and imagery from the ground up, resulting in a new, updated website, copywriting new messaging, and implementing new branding company wide.
- Analyzed old branding to find gaps and weaknesses, comparing to brand identity and web design best practices to develop effective GTM strategies for all channels nationwide.
- Managed cross-functional marketing projects and initiatives across departments for promoting product updates and campaigns, as well as externally with associations and industry leaders.
- Oversaw digital marketing channels and MarTech stack, including website, social media, and SEO/GEO platforms daily to maintain digital footprint and track KPIs and other metrics to adjust strategies accordingly.
- Maintained working relationships with industry associations and external companies by sending sales representatives to exhibit at conferences, writing articles to be displayed through their channels, and organizing educational webinars for new entrants to the field of factoring.
- Conducted research into modernizing internal company tools and acted as a key stakeholder/ primary UAT tester for development of internal, closed source AI chatbot.
Marketing Coordinator
Stanford FCU
Palo Alto, CA
02.2021 - 10.2023
- Engaged new and existing members with Hubspot emails/surveys and created workflows to track engagement and follow ups.
- Analyzed key metrics in Google analytics, including CPC, CTR, and CPM to maintain SEM and adjust budget/campaign focus from SEO to PPC strategies.
- Used market and social media trends to tailor content across all channels, including strategizing, calendars, engagement monitoring, and writing copy for standard posts and targeted ads.
- Organized scheduling and giveaway/supply inventory to execute marketing events and manage promotional materials with Stanford University and Stanford Athletics.
- Researched market trends and demographic data and report results to department to assemble a team and execute multi-stage campaigns with through SEM and organic marketing.
- Utilized WordPress CMS to create and maintain webpages, including product pages, member engagement articles, and event pages with HTML.
Event Supervisor/ Senior Marketing Assistant
Dio Deka at The Hotel Los Gatos
Los Gatos, CA
02.2016 - 04.2020
- Worked with clientele to plan and organize events ranging from 10–200+ guests.
- Organized vendors and suppliers to deliver goods and services on time for event execution.
- Followed event contracts and delegated teams to realize customer expectations and follow requested specifications to ensure smooth execution.
- Worked with the Los Gatos Chamber of Commerce to cater Los Gatos Music in the Park and the Spring Wine Walk in an effort to organically promote the restaurant to Los Gatos residents.
- Revamped the company social media profiles and homepage to modernize and communicate a new brand identity.
- Streamlined existing marketing strategies to reduce bottlenecks and lower costs such as CPC for Google ads by $0.75.
Administrative Assistant
C&A Electric
San Jose, CA
09.2015 - 02.2024
- Reconcile daily statements to keep records accurate for invoicing and billing.
- Coordinate electrical inspections with relevant city, county, and state regulatory agencies.
- Work with clientele to understand their needs and work with business owner to meet customer needs in a timely manner.
Education
B.S. - Marketing
San Francisco State University
12-2020
AS-T - Marketing
De Anza College
12-2017
Skills
- Team Leadership
- Project Management
- Strategic Planning
- Process Optimization
- Social Media Management
- GEO/SEO Management
- Brand Analysis
- Cross-Functional Collaboration
- Sales Enablement
- Case Study Development
- Marketing Communication
- Product Promotion
Accomplishments
- Completed a company rebrand for Ficoso collaborating with an external Marketing Agency on a team comprising of myself and current VP of Product and Marketing in a 10-month timeframe.
- Increased Instagram followers by 1,100 and TikTok followers by 33% through researching social media trends as well as competitor social media profiles.
- Served as treasurer/founding member of the first car club at San Francisco State University organizing drives, mixers and events.
- Brought in over 1,750 new Student members and 3,000+ total members through organic marketing campaigns and optimized SEO strategy and ads.
- Collaborated with team to rebrand the company and position itself as a more tech-focused credit union, including rolling out logo and slogan changes, internal and external communications and campaigns, as well as physical and digital assets.
Certification
- Microsoft Excel Certification - 2017
- Coursera Google Project Management - Began 2026
- Coursera Google Advanced Data Analytics - Began 2026
Languages
Spanish
Limited Working
Greek
Native or Bilingual
Timeline
Brand and Marketing Specialist
Ficoso
03.2024 - Current
Marketing Coordinator
Stanford FCU
02.2021 - 10.2023
Event Supervisor/ Senior Marketing Assistant
Dio Deka at The Hotel Los Gatos
02.2016 - 04.2020
Administrative Assistant
C&A Electric
09.2015 - 02.2024
AS-T - Marketing
De Anza College
B.S. - Marketing
San Francisco State University