Eric M. Coffield
Summary
Experienced sales representative with a proven track record of exceeding sales quotas and delivering exceptional customer service. Adept at building and maintaining strong relationships with clients to identify their needs and provide tailored solutions. Skilled in using CRM tools and sales analytics to drive business growth. Excellent communicator and team player with a passion for achieving goals and delivering results.
Overview
5
5
years of professional experience
Work History
Market Manager
Charles Jacquin et Cie., Inc.
Philadelphia, PA
01.2024 - Current
- Maintained up-to-date knowledge of relevant laws and regulations.
- Built partnerships with industry influencers to amplify reach of campaigns through social media channels.
- Developed and implemented sales strategies to increase market share.
- Collaborated with marketing team to create promotional materials for target customers.
- Assisted senior management in developing long-term strategic goals for the company's growth.
- Trained, coached, and mentored junior sales personnel to ensure success in their roles.
On Premise Sales Representative
E. & J. Gallo Winery
Hainesport, NJ
07.2023 - 01.2024
- Worked with customers and credit department to facilitate collection of current or past due invoices.
- Promoted target products or lines and leveraged upselling techniques to achieve sales objectives.
- Established positive and effective account relationships through consistent and professional communication with key contacts.
- Managed a portfolio of existing accounts while developing new business opportunities.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Conducted market research and reported on competitors.
Senior Brewery Representative
Boston Beer Company
Boston, MA
07.2021 - 06.2023
- Consistently surpassed monthly KPI goals in both classes of trade.
- Frequently worked with wholesaler team to secure priority placements.
- Delivered transparent presentations displaying company priorities to customers.
- Created quarterly programming for wholesaler to incentivize their representatives.
- Maintained database of customer and sales information using SalesForce software.
- Trained new employees through internal mentorship program.
- Supervised and led the Boston Beer internship program for New Jersey.
- Recipient of Sales Rookie of the Year award for Atlantic Division.
Route Sales Representative
Bimbo Bakeries, Entenmann’s
Conshohocken, PA
01.2021 - 07.2021
- Increased route sales by 88% to improve the route’s ranking from 22nd to 3rd out of 25.
- Maintained positive attitude and diplomacy when dealing with customers and other team members.
- Utilized corporate vehicle to deliver and sell products to clients with focus on optimizing customer experience.
- Extended brand awareness and grew brand loyalty by executing at a high level.
Outside Sales Representative
Herr Foods
Philadelphia, PA
05.2019 - 12.2020
- Increased route sales 74% to improve the route's ranking from 28th to 8th out of 30.
- Followed up with customers to identify and resolve service, account or technical issues and maintain satisfaction.
- Closed product sales to increase revenue and build client loyalty.
- Utilized upselling techniques to maximize revenue.
- Leveraged trends in customer industries and marketplaces to shape value-added solutions and approaches.
Education
Bachelor of Arts – BA -
Temple University
05.2019
Associate of Arts – AA -
Community College of Philadelphia
06.2017
Skills
- Microsoft 365, Power BI, and Salesforce
- Strategic Negotiations
- Account Management
- Prospecting Techniques
- Closing Techniques
- Relationship Selling
- Brand Promotion
- Market Research and Analysis
- Sales Forecasting
- Industry Trends
- Exceeding Customer Expectations
Timeline
Market Manager
Charles Jacquin et Cie., Inc.
01.2024 - Current
On Premise Sales Representative
E. & J. Gallo Winery
07.2023 - 01.2024
Senior Brewery Representative
Boston Beer Company
07.2021 - 06.2023
Route Sales Representative
Bimbo Bakeries, Entenmann’s
01.2021 - 07.2021
Outside Sales Representative
Herr Foods
05.2019 - 12.2020
Bachelor of Arts – BA -
Temple University
Associate of Arts – AA -
Community College of Philadelphia
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