LASHANA KELLY
Novi,MI
Summary
Goal-oriented manager with distinguished experience in Automotive and Retail industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
4
4
years of professional experience
Work History
Market Manager
American Credit Acceptance
06.2022 - Current
- Engage with dealerships to quickly identify needs, negotiate contracts and close sales
- Increase customer satisfaction within the dealerships by working with Finance Managers, Controllers, Sales Managers & General Managers to increase targeted goals and funded deals
- Responsible for developing and maintaining relationships with dealers in assigned territory, advising on the 'ACA's underwriting guidelines, programs, and products in market and policies and procedures as a whole
- Focus majority of time deepening relationships with dealers by day to day management of dealer accounts, assisting in the loan process, and providing best in class customer service and generally acting as a liaison between dealerships and the corporate office
- Conducted regular market research to stay informed of industry trends and inform business strategy decisions.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Build and maintain relationships within the organizations Automotive Dealer Partners in order to advise on ACA's programs, underwriting, guidelines and processes, while also increasing overall application submission rates and profitability
- Analyze and review all territory reports to identify business opportunities by dealer and to prepare dealer visits objectives
- Facilitate new dealer onboarding and work closely with originations team to implement contract
- Train 'New' market managers on signing up new dealerships and how to negotiate in sales call meetings.
General Manager
Planet Fitness
01.2020 - 03.2022
- Leveraged high emotional intelligence and conflict resolution to defuse conflict and address employee relations issues.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Formulated policies and procedures to streamline operations.
- Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
- Improved employee skills and increased team value with new training opportunities and empowering leadership.
Education
Certificate - Business Management
University Of Phoenix
Southfield, MISkills
- Relationship Management
- Financial & Contract Negotiations
- Excellent oral and written communication skills
- Team Building & Leadership
- Proficient use of Microsoft Office including Sales force, Power BI, Sales Force, Route One, Dealer Trak, Zoom, Teams, CRM programs, Excel and PowerPoint
- Client-facing skills and effective selling to an executive, owner, and/or decision-maker with a consultative approach
- Sales Training and Targeting
- Cost Reduction & Avoidance
- Schedule Coordination
- Supply Chain Coordination
- Trade marketing
Accomplishments
- Promoted to a Senior Market Manager after 4 months
- Established 26 new dealerships across my district
- Secured partnerships with 10 top US automotive franchise dealerships within 1 year
- Increased my company profits along with increasing revenue for the dealerships by 20% within 6 months
Additional Information
Reduced corporate risk by identifying and reporting compliance issues or violations., Monitored expenditures and inventory usage to meet targets with minimal waste and under-budget costs., Performed facility checks to verify cleanliness and client safety., Fostered inclusive and progressive work culture to boost employee morale and overall satisfaction.
Timeline
Market Manager
American Credit Acceptance
06.2022 - Current
General Manager
Planet Fitness
01.2020 - 03.2022
Certificate - Business Management
University Of Phoenix
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