Eric Keshin
Keswick,VA
Summary
Unique range of strategic Marketing experience in challenging environments. Operational and Profit responsibility as well as Principal company ownership seeking Board position in Companies looking for Marketing leadership guidance.
Overview
44
44
years of professional experience
Work History
Principal/President CMO
Great Harvest Franchising Inc
02.2014 - 10.2024
- Launched evolved Hub/Spoke concept to stimulate Multi-Unit Growth
- Developed and launched Brand Platform
- Launched Local Advertising Programs to support double digit growth for franchisees
- Supported program with unprecedented Breakeven Guarantee
CMO
Hewlett Packard, HP
02.2011 - 12.2013
- Global CMO for $65B HP Personal Products (PCs/Phone) and Printing Division
- Launched multiple new product lines in place today, and HP Instant Ink vs Apple and other industry leaders.
- Led efforts through challenging overturned "spin off" environment and multiple CEO changes.
COO, President NA, President NY Office
McCann Erickson Worldwide
06.1980 - 12.2010
- WW COO responsible for Business Planning and Leadership Hiring across over 200 WW Agencies and Digital/Direct Marketing, Event Marketing, and Healthcare units.
- President North America- Consolidated Agency alignment. Hired new Management and Creative leadership across multiple Agencies.
- President McCann NY- Led Flagship office to Agency of the Year status across unprecedented new client wins. Launched Consumer Health and Youth Marketing Agency.
Education
Bachelor of Science - Marketing
McIntire School of Commerce, Univ. of Virginia
Charlottesville, VA05-1980
Skills
- Technology: AT&T, Verizon, Gateway, Hewlett Packard, Motorola, Intel
- Retail: Lowe's & Kohl's national launch
- Restaurant: Burger King, Wendys, Applebee's, IHOP, TGI Fridays, Great Harvest Bread Company
- Entertainment: Major League Baseball, XBox Launch, Major League Soccer Launch
- IPO Launch: Lucent, Agilent, Avaya
- B to B: AT&T, Microsoft
- Packaged Goods: Nestle, General Mills
- Travel: Marriott, American Airlines
- Recruitment: US Army
Timeline
Principal/President CMO
Great Harvest Franchising Inc
02.2014 - 10.2024
CMO
Hewlett Packard, HP
02.2011 - 12.2013
COO, President NA, President NY Office
McCann Erickson Worldwide
06.1980 - 12.2010
Bachelor of Science - Marketing
McIntire School of Commerce, Univ. of Virginia
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