Eric Myers
Towson,MD
Summary
Dynamic leader with a proven track record at Southern Glazer's Wine and Spirits, enhancing brand exposure and driving sales through strategic marketing and strong partnerships. Skilled in operations management and customer engagement, I've successfully implemented initiatives that significantly increased ROI. My approach combines honed marketing skills with effective team leadership, fostering growth and achieving objectives.
Overview
16
16
years of professional experience
Work History
Maryland On Premise Area Manager - Transatlantic
Southern Glazer's Wine and Spirits
Rosedale, MD
02.2023 - Current
- Gained market share in new sales performance through aggressive team training.
- Evaluated schedules, orders and forecasts to plan processes and meet timetables.
- Implemented training initiatives to coach staff on best practices and protocols for enhanced profitability.
- Promoted positive customer service experiences by promptly resolving conflicts.
- Identified business opportunities by analyzing consumer trends within local markets.
- Aligned procedures and protocols with changing business demands.
Trade Development Manager
Southern Glazer's Wine and Spirits
Farmington Hills, MI
08.2021 - 02.2023
- Executed updated marketing plans to increase branding exposure, customer traffic and sales.
- Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses.
- Identified, implemented and enhanced marketing strategies by accounting for factors such as organizational objectives, market trends and costs.
- Developed, maintained and deepened strategic partnerships with agencies, vendors and Spirits Industry leaders.
- Assessed projects against budgets and timelines, keeping the team and assignments on task.
- Collected and analyzed market research data for use in forecasting.
Maryland on Premise Area Manager-Transatlantic Div
Southern Glazer's Wine and Spirits LLC
, MD
03.2020 - 07.2021
- Supervised and recruited highly motivated Sales Consultants driving business in the On Premise to deliver distributor and supplier objectives.
- Allocated and administered budgets while maximizing ROI.
- Maximized sales by effectively rolling out incentive programs that pushed key initiatives.
- Trained, implemented and executed objectives through CRM software built to gain insight into key selling opportunities.
Regional Account Manager-Transatlantic Division
Southern Glazer's Wine And Spirits
MD/DC, MD/DC
04.2018 - 01.2020
- Regional Account Manager-Transatlantic Division-Hotels and Casinos
- Interact with Key Individuals within the organizations running high volume accounts to grow their Transatlantic business.
- Establish consistent business practices and introduce new products and activations into high profile beverage programs.
- Collaborate with Regional and National Counterparts from both SGWS and Supplier Partners.
- Work with Regional Restaurant Groups and provide them consistency in multiple markets.
Key Account Manager-Transatlantic-On Premise
Southern Glazer's Wine And Spirits
Baltimore, MD
03.2016 - 04.2019
- Consulted anywhere from 75-120 accounts on relevant brands following company guidelines and goals.
- Implement educational, promotional and experiential events to facilitate growth in sales.
- Exhibited brand knowledge with business partners as well as speaking at Public and Charity events to gain exposure.
Manager
Christopher Daniel Restaurant/Five Martini Bar
Timonium, MD
08.2008 - 03.2016
- Oversaw all aspects of a full service bar and restaurant, maximizing productivity from both FOH and BOH staff.
- Conducted daily pre-shift and weekly departmental meetings to ensure organizational efficiency.
Education
General Studies
Bridgewater State College
High School Diploma - undefined
Norton High School
1997
Skills
- Strong Leader
- Customer-oriented
- Objective proficiency
- Stable work history
- Honed marketing skills
- Supervisory skills
- Hiring and training
- Operations management
Accomplishments
Key Accomplishments
- Top 5 Performing On Premise Market for Heaven Hill Brands in FY24.
- Proof Champions Club for Team and supported Top Performing Sales Consultant on Team in CY24.
- Consulted Team Members through Career Development, with 2 receiving Promotions internally and externally in 2024.
- Mentor/Mentee in multiple Mentor Programs with SGWS & Bacardi which have yielded personal and team growth.
Timeline
Maryland On Premise Area Manager - Transatlantic
Southern Glazer's Wine and Spirits
02.2023 - Current
Trade Development Manager
Southern Glazer's Wine and Spirits
08.2021 - 02.2023
Maryland on Premise Area Manager-Transatlantic Div
Southern Glazer's Wine and Spirits LLC
03.2020 - 07.2021
Regional Account Manager-Transatlantic Division
Southern Glazer's Wine And Spirits
04.2018 - 01.2020
Key Account Manager-Transatlantic-On Premise
Southern Glazer's Wine And Spirits
03.2016 - 04.2019
Manager
Christopher Daniel Restaurant/Five Martini Bar
08.2008 - 03.2016
General Studies
Bridgewater State College
High School Diploma - undefined
Norton High School
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