Summary
Overview
Work History
Education
Skills
Interests
Volunteer, Angela Hospice
Timeline
ERIC NEMITZ

ERIC NEMITZ

Plymouth

Summary

Strategic Sales Leader | Business Growth & High-Performance Execution

Dynamic and results-oriented sales executive with a strong record of driving revenue growth and market expansion across startups and global tech enterprises. Expertise spans advanced metrology, microscopy, automation, and industrial software. Proven ability to scale business through thoughtful leadership, customer-centric strategy, and effective M&A integration. Adept at building and mentoring top-performing teams, expanding key accounts, and aligning go-to-market execution with company vision. Recognized for transparent leadership, collaborative approach, and delivering measurable impact across North America

Overview

20
20
years of professional experience

Work History

Global Sales and Business Development

Aerotech
01.2025 - Current

Led commercial sales for non-contact laser and nano-microscopy systems in semiconductor and high-tech markets.
Developed strategic sales plans and executed targeted go-to-market strategies to drive growth in advanced process control sectors.

North American Sales Manager

Automated Precision Inc.
12.2016 - 01.2025

January 2016 – July 2019 | Returned January 2022 – Present


  • Directed North American sales, marketing, and service operations with full P&L responsibility for software-integrated hardware systems in semiconductor and aerospace markets
  • Delivered 24% YoY revenue growth in 2018 and sustained 14% annual growth through strategic team optimization and targeted sector focus
  • Led business development into advanced automated metrology systems and precision measurement technologies

Owner Entrepreneur Consultant

Penniman Tech
03.2021 - 04.2023


Innovating indoor spatial intelligence through advanced software and positioning systems

  • Consulted with smart AI and spatial software companies to pilot and commercialize emerging platforms
  • Connected technical teams with strategic customers to drive IP adoption
  • Led sales strategy, licensing, and successful IP exit
  • Focused on industrial software, spatial positioning, and integration platforms

Managing Director Sales

Metrologic Software -Division of Sandvik
07.2019 - 08.2021
  • Oversaw sales strategy for advanced measurement software used in process monitoring and metrology
  • Increased revenue 32% by building an account-focused team and targeting semiconductor and auto sectors
  • Led technical sales support during integration of new tools into customer fabs

North American Sales Manager

Zeiss IMT
02.2009 - 01.2016

Led the growth and commercialization of Steinbichler, a German 3D high-tech optical metrology company, scaling North American sales 4X through automation and channel expansion; managed key account transitions post-acquisition by ZEISS.

Sales

Hexagon Manufacturing Intelligence
02.1998 - 01.2009

Led sales integration efforts post-M&A, aligning acquired technologies with Hexagon’s commercial strategy to accelerate revenue growth and market penetration


  • Played a key role in integrating acquired technology companies into Hexagon’s commercial sales organization
  • Streamlined go-to-market strategies to accelerate the commercialization of new technologies across diverse markets
  • Collaborated cross-functionally to align product portfolios, sales teams, and customer engagement post-M&A
  • Facilitated knowledge transfer and training to ensure seamless adoption of acquired solutions by sales and service teams
  • Drove revenue growth by expanding market reach and optimizing sales processes following acquisitions

Education

BBA - Marketing

Eastern Michigan University, Ypsilanti, MI
05-1992

Skills

  • Proven track record of driving revenue growth in technology and industrial markets
  • Strong, transparent sales leadership with a focus on team development and accountability
  • Deep experience in advanced metrology, automation, and industrial software solutions
  • Trusted for honest, relationship-based selling and long-term client partnerships
  • Skilled in aligning customer needs with high-value, solution-based sales strategies
  • Known for professional integrity, clear communication, and consistent execution

Interests

Fitness, Yoga, Guitar, Technology

Volunteer, Angela Hospice

As a volunteer at Angela Hospice, I provided support and companionship to patients and their families, gaining deep insight into the power of compassion, presence, and listening. This experience strengthened my commitment to serving others with empathy and integrity, and reinforced the importance of showing up with intention and care during life’s most vulnerable moments.

Timeline

Global Sales and Business Development - Aerotech
01.2025 - Current
Owner Entrepreneur Consultant - Penniman Tech
03.2021 - 04.2023
Managing Director Sales - Metrologic Software -Division of Sandvik
07.2019 - 08.2021
North American Sales Manager - Automated Precision Inc.
12.2016 - 01.2025
North American Sales Manager - Zeiss IMT
02.2009 - 01.2016
Sales - Hexagon Manufacturing Intelligence
02.1998 - 01.2009
Eastern Michigan University - BBA, Marketing

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