ERIC SCHWENDIMANN
Cranford,NJ
Summary
Senior Oncology Marketing Leader with 20 years of experience in brand growth, launch excellence, and campaign development across the U.S. and global markets. Achieved over $250M in incremental revenue and delivered award-winning DTC campaigns. Expertise in building high-performing teams and negotiating global label expansions to exceed strategic goals.
Overview
20
20
years of professional experience
Work History
Brand Lead, Senior Marketing Director ENHERTU
Daiichi Sankyo
Basking Ridge, USA
05.2023 - Current
- Responsible for leadership of HER2+ business (~$1B indication in metastatic breast cancer), delivering 105% to plan in FY 2024.
- Drove 2L HER2+ market share from 70% in first quarter of tenure.
- Built Consumer Marketing function generating 8:1 ROI (5:1 DTC) and >$250M annual revenue (>5% of brand).
- Launched ENHERTU's first DTC campaign (HER2+ and HER2-Low) from business case to market in 7 months.
- Expanded with HER2-Low DTC and DB03 pool outs, improving campaign efficiency.
- Introduced first unbranded consumer campaign in HER2, spanning all ENHERTU indications.
- Rolled out unbranded HCP campaigns supporting three HER2+ launches.
- Led GPO strategy integration across McKesson, US Oncology, and Onmark, accelerating HER2+ and HER2-Low growth.
- Negotiated global label expansions across 3+ indication launches.
- Expanded team from 2 to 5 within 18 months.
- Coached direct report to Director promotion; recruited top talent to scale capabilities.
Marketing Lead, ORGOVYX
Pfizer
New York, USA
02.2021 - 05.2023
- Led HCP marketing launch of ORGOVYX, delivering 139% to plan in 2021 and >220% growth in 2022.
- Launched first HCP branded campaign ('Thanks to You'), solidifying ORGOVYX positioning in the ADT market.
- Selected by U.S. Oncology President to design and launch a career development platform for ~700 colleagues.
Area Business Manager, BC Division
Pfizer
New York, USA
01.2018 - 02.2021
- Managed, coached, and developed a high-performing team of 8 Oncology Account Specialists across NYC, LI, and NJ.
- Rebuilt team culture and sourced top talent, driving sustained success in academic and community oncology accounts.
- Mobilized account strategies achieving top sales performance with leading institutions (e.g., MSKCC, RCCA).
Senior Marketing Manager, IBRANCE
Pfizer
New York, USA
01.2016 - 01.2018
- Directed field-force marketing strategy to defend >$3B leadership in the metastatic breast cancer market.
- Drove competitive response initiatives, limiting new entrants to <5% national penetration.
- Executed rollout of low-dose palbociclib samples in 7 weeks vs. typical 6-9 months, accelerating patient access.
Senior Manager, Business Analytics & Insights
Pfizer
New York, USA
09.2015 - 03.2016
- Directed all consumer research for IBRANCE launch, shaping the 'Today, I Am Living' campaign, Hispanic patient insights, and baseline ATU/nurse tracking studies.
- Supported National Customer Group, FRM, and KAM teams with research for the CVS Caremark enhanced services rollout.
- Initiated foundational research driving launch of Pfizer Oncology Together, 'Living With' App, and IBRANCE Ambassadors program.
Oncology & Neurology Marketing and Sales
Eisai Inc.
Woodcliff Lake, USA
05.2005 - 09.2015
- Managed a $2M research budget, overseeing brand repositioning, message development, and creative execution.
- Supported launches, including Fycompa, Banzel, and Belviq, are driving #1 territory volume in the U.S.
Led analytics integration of the MGI Pharma acquisition, building reporting systems that improved targeting and boosted national attainment. - Developed and deployed field reporting tools and alignment processes impacting more than 1,000 reps, strengthening execution.
- Built optimized co-promote routing and resource allocation strategies for Aciphex and Aricept, resulting in back-to-back National Sales Award wins.
- Designed and delivered business acumen training for the Oncology & Specialty Sales Force, elevating commercial capabilities across the organization.
Education
MBA | Master of Business Administration - General Management
Keller Graduate School of Management
New York, NY05-2011
B.S. - Business Administration, Marketing & Finance
Fordham University
The Bronx, NY05-2006
Skills
- Oncology marketing strategy and brand leadership
- Consumer & DTC campaign development
- Market access and GPO integration
- Global label expansion and alliance management
- ROI optimization and commercial impact
- Launch excellence across indications
- Cross-functional team leadership and talent development
- Data-driven insights and competitive strategy
Accomplishments
2025 David Ogilvy Awards Finalist Best DTC Campaign
2025 DTC Perspectives Advertising Award Gold Winner: Best Branded Print Ad
FY 2024 Marketer of the Year Award Winner
FY 2023 Performance: 145% to plan OBU Performance
2021 ZS Associates’ Top Over-Performer First Year of Launch Award | ORGOVYX
2018 Pinnacle Award Winner US Oncology Marketing: Age Subgroups and PRO data into promotion to drive growth versus ET entrenchment
2018 Be Greater (B>) Than Award Winner North America: ABM Team Lead for NextGen Launch & Field Integration
2013: Launch Leader Award: Launched Belviq (lorcaserin HCl) to #1 performing territory in the nation
2011 & 2012 National Sales Award Winner (Premier)
2018 Distinguished Role Model Award
Affiliations
Travel
Golf
Real Estate
Cub Scout Leader
Investing
Fantasy Football
Poker
Lawn Games
Fordham Alumni Support Team
Timeline
Brand Lead, Senior Marketing Director ENHERTU
Daiichi Sankyo
05.2023 - Current
Marketing Lead, ORGOVYX
Pfizer
02.2021 - 05.2023
Area Business Manager, BC Division
Pfizer
01.2018 - 02.2021
Senior Marketing Manager, IBRANCE
Pfizer
01.2016 - 01.2018
Senior Manager, Business Analytics & Insights
Pfizer
09.2015 - 03.2016
Oncology & Neurology Marketing and Sales
Eisai Inc.
05.2005 - 09.2015
MBA | Master of Business Administration - General Management
Keller Graduate School of Management
B.S. - Business Administration, Marketing & Finance
Fordham University
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