Gerardo Muyshondt
Marketing
Corpus Christi,TX
Overview
24
24
years of professional experience
Summary
Strategic healthcare marketing executive with 20+ years of experience leading brand transformation, digital growth, and high-performing marketing teams across healthcare systems and global advertising agencies. Currently Senior Director of Marketing & Brand Strategy for Driscoll Children’s Health System, overseeing a $7M budget and systemwide marketing across 31 South Texas counties.
Proven record of launching hospitals, building award-winning campaigns, and driving measurable growth in digital engagement, media presence, and brand awareness. Former Executive Creative Director and Managing Director in multinational agency networks, leading teams of up to 50 creatives and managing major global brands including Visa, Unilever, Nissan, Avianca, and Sherwin-Williams.
Recognized for building high-performing teams, aligning executive stakeholders, and elevating organizational brand presence through innovative omnichannel strategies.
Personal Information
Title:
Senior Director of Marketing & Brand Strategy, Driscoll Children's Health System
Accomplishments
• Led marketing strategy for a pediatric health system across 31 South Texas counties, overseeing a $7M marketing budget and systemwide brand initiatives.
• Guided marketing team to earn 100+ national healthcare marketing awards, including recognition from Healthcare Advertising Awards, Aster Awards, and GDUSA Health + Wellness Awards.
• Built and developed a top-performing 12-person marketing team, ranking Top 5 of 134 departments in employee engagement for two consecutive years.
• Directed the launch marketing strategy for Driscoll Children’s Hospital – Edinburg, achieving full operational capacity within 30 days of opening.
• Achieved 1080% growth in social media engagement and reach and 1500% increase in website traffic following digital transformation and website relaunch.
• Conceptualized and led the “Together, We Heal” brand platform, a systemwide omnichannel campaign recognized nationally.
Selected Industry Recognition
More than 100 national marketing awards, including honors from Healthcare Advertising Awards, Aster Awards, GDUSA Health + Wellness Awards, and other national healthcare marketing competitions.
Work History
Senior Director of Marketing & Brand Strategy
Driscoll Children’s Health System
Corpus Christi, Texas
01.2022 - Current
- Leads marketing, brand strategy, and communications for a leading pediatric health system serving 31 South Texas counties, overseeing a $7M budget and a multidisciplinary marketing team responsible for digital platforms, campaigns, brand governance, and physician recruitment marketing.
- Led marketing team to earn 100+ national healthcare marketing awards across Healthcare Advertising Awards, Aster Awards, GDUSA Health + Wellness Awards, and other.
- Transformed and developed a 12-member marketing team into a top-performing department, ranking Top 5 of 134 departments in employee engagement for two consecutive years (2024–2025) within a Gallup-benchmarked organization scoring in the 90th percentile nationally.
- Conceptualized and led the award-winning 'Together, We Heal' brand platform, a systemwide omnichannel campaign largely produced in-house and recognized nationally.
- Achieved 1000%+ growth in social media engagement/reach and 1500% increase in website traffic following digital platform modernization and website relaunch.
- Led marketing strategy for the launch of Driscoll Children’s Hospital – Edinburg, reaching full operational capacity within 30 days through targeted community, digital, and media campaigns.
- Expanded Driscoll’s brand presence across South Texas through strategic campaigns, medical congress participation, and physician recruitment initiatives.
- Modernized marketing operations, workflows, and governance structures, increasing internal production capacity and cross-department collaboration.
- A leading pediatric health system serving 31 South Texas counties.
Marketing & Creative Chief Advisor
Almacenes Siman
01.2019 - 01.2022
- Provided strategic oversight to the in-house marketing department and creative agency supporting the largest department store chain in Central America.
- Directed development and execution of integrated digital and traditional campaigns across multiple markets.
- Increased consumer engagement across digital channels by 30% through innovative brand storytelling and engagement strategies.
- Introduced media planning and branding workshops to strengthen internal marketing capabilities.
- Negotiated and sourced new external providers, reducing campaign production costs by 25%.
- The largest department store chain in Central America.
Managing Director
Ariadna Communications Group
01.2017 - 01.2019
- Led regional operations for a fast-growing communications and creative agency, overseeing strategy, creative development, and business growth initiatives.
- Transformed the agency from a 6-person niche digital shop into a 45-person full-service creative operation with international reach.
- Expanded agency operations into Central America, generating 350% growth in gross billing within three years.
- Tripled the number of client accounts through implementation of a strategic business development plan.
- A fast-growing communications and creative agency.
Executive Creative Director
MullenLOWE Group
01.2002 - 01.2017
- Directed creative operations and client relationships for one of the world’s leading advertising networks, managing a 50-person creative team and overseeing integrated campaigns for multinational brands.
- Positioned the agency among the Top 5 agencies in El Salvador and #1 in Central America and the Caribbean, generating more than $50MM in billing.
- Led campaigns for major global brands including Visa, Unilever, BanColombia, Millicom, Nissan, Avianca, Sherwin-Williams, and others.
- Reorganized the creative department and launched new business units, increasing agency profitability by 35%.
- Maintained employee turnover below 5% through development of a culture emphasizing autonomy, accountability, and creative excellence.
- One of the world’s leading advertising networks.
Education
Bachelor’s Degree - Social Communications & Advertising
Escuela de Comunicación Mónica Herrera
Postgraduate Studies - Creative Planning in Marketing
Escuela Superior de Creativos Publicitarios
Postgraduate Studies - Creative Processes
Escuela Superior de Creativos Publicitarios
Skills
- Core Leadership Competencies
- Healthcare Marketing Strategy
- Brand Transformation & Repositioning
- Omnichannel Campaign Development
- Digital Growth & Audience Engagement
- Physician Recruitment Marketing
- Executive Stakeholder Alignment
- Team Leadership & Organizational Development
- Budget Leadership ($7M)
- Marketing Analytics & ROI Optimization
- Creative Direction & Storytelling
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Core Leadership Competencies
- Healthcare Marketing Strategy
- Brand Transformation & Repositioning
- Omnichannel Campaign Development
- Digital Growth & Audience Engagement
- Physician Recruitment Marketing
- Executive Stakeholder Alignment
- Team Leadership & Organizational Development
- Budget Leadership ($7M+)
- Marketing Analytics & ROI Optimization
- Creative Direction & Storytelling
Creative Work And Media
- Uno: La Historia de un Gol, Feature Documentary
- El Salvador: Archivos Perdidos del Conflicto, Feature Documentary
Timeline
Senior Director of Marketing & Brand Strategy
Driscoll Children’s Health System
01.2022 - Current
Marketing & Creative Chief Advisor
Almacenes Siman
01.2019 - 01.2022
Managing Director
Ariadna Communications Group
01.2017 - 01.2019
Executive Creative Director
MullenLOWE Group
01.2002 - 01.2017
Bachelor’s Degree - Social Communications & Advertising
Escuela de Comunicación Mónica Herrera
Postgraduate Studies - Creative Planning in Marketing
Escuela Superior de Creativos Publicitarios
Postgraduate Studies - Creative Processes
Escuela Superior de Creativos Publicitarios