Gerardo "Gerry" Muyshondt
Corpus Christi
Summary
Strategic healthcare marketing executive with 20+ years of experience leading brand transformation, digital growth, and high-performing marketing teams across healthcare systems and global advertising agencies. Currently Senior Director of Marketing & Brand Strategy for Driscoll Children’s Health System, overseeing a $7M budget and systemwide marketing across 31 South Texas counties. Proven record of launching hospitals, building award-winning campaigns, and driving measurable growth in digital engagement, media presence, and brand awareness. Former Executive Creative Director and Managing Director in multinational agency networks, leading teams of up to 50 creatives and managing major global brands including Visa, Unilever, Nissan, Avianca, and Sherwin-Williams. Recognized for building high-performing teams, aligning executive stakeholders, and elevating organizational brand presence through innovative omnichannel strategies.
Overview
24
24
years of professional experience
Work History
Senior Director of Marketing & Brand Strategy
Driscoll Children’s Health System
Corpus Christi
01.2022 - Current
- Leads marketing, brand strategy, and communications for a leading pediatric health system serving 31 South Texas counties, overseeing a $7M budget and a multidisciplinary marketing team responsible for digital platforms, campaigns, brand governance, and physician recruitment marketing.
- Led marketing team to earn 100+ national healthcare marketing awards across Healthcare Advertising Awards, Aster Awards, GDUSA Health + Wellness Awards, and others.
- Transformed and developed a 12-member marketing team into a top-performing department, ranking Top 5 of 134 departments in employee engagement for two consecutive years (2024–2025) within a Gallup-benchmarked organization scoring in the 90th percentile nationally.
- Conceptualized and led the award-winning 'Together, We Heal' brand platform, a systemwide omnichannel campaign largely produced in-house and recognized nationally.
- Achieved 1000%+ growth in social media engagement/reach and 1500% increase in website traffic following digital platform modernization and website relaunch.
- Led marketing strategy for Driscoll Children’s Hospital – Edinburg launch, achieving full operational capacity within 30 days through targeted community, digital, and media campaigns.
- Expanded Driscoll’s brand presence across South Texas by executing strategic campaigns, participating in medical congresses, and implementing physician recruitment initiatives.
- Modernized marketing operations and workflows, enhancing internal production capacity and fostering cross-department collaboration.
Marketing & Creative Chief Advisor
Almacenes Siman
01.2019 - 01.2022
- Oversaw in-house marketing department and creative agency for largest department store chain in Central America, aligning strategies to enhance brand presence.
- Directed development and execution of integrated digital and traditional campaigns across multiple markets, driving cohesive brand messaging.
- Increased consumer engagement across digital channels by 30% through innovative brand storytelling and engagement strategies.
- Initiated media planning and branding workshops, enhancing internal marketing capabilities and fostering a culture of continuous improvement.
- Negotiated and sourced new external providers, reducing campaign production costs by 25%.
- Central America
Managing Director
Ariadna Communications Group
01.2017 - 01.2019
- Led regional operations for fast-growing communications and creative agency, driving strategy, creative development, and business growth.
- Transformed the agency from a 6-person niche digital shop into a 45-person full-service creative operation with international reach.
- Expanded agency operations into Central America, achieving 350% growth in gross billing over three years.
- Tripled client accounts through execution of a strategic business development plan.
- Colombia
Executive Creative Director
MullenLOWE Group
01.2002 - 01.2017
- Directed creative operations and client relationships for one of the world’s leading advertising networks, managing 50-person creative team and delivering integrated campaigns for multinational brands.
- Positioned the agency among the Top 5 agencies in El Salvador and #1 in Central America and the Caribbean, generating more than $50MM in billing.
- Led campaigns for major global brands including Visa, Unilever, BanColombia, Millicom, Nissan, Avianca, Sherwin-Williams, and others.
- Reorganized the creative department and launched new business units, increasing agency profitability by 35%.
- Cultivated culture of autonomy, accountability, and creative excellence, maintaining employee turnover below 5%.
- Central America
Education
Bachelor’s Degree - Social Communications & Advertising
Escuela de Comunicación Mónica Herrera
Santiago, ChilePostgraduate Studies - Creative Planning in Marketing
Escuela Superior de Creativos Publicitarios
Buenos Aires, ArgentinaPostgraduate Studies - Creative Processes
Escuela Superior de Creativos Publicitarios
Buenos Aires, ArgentinaSkills
- Healthcare Marketing Strategy
- Brand repositioning
- Digital Growth & Audience Engagement
- Digital engagement
- Marketing Analytics & ROI Optimization
- Brand Transformation & Repositioning
- Budget Leadership ($7M)
- Executive Stakeholder Alignment
- Marketing analytics
- Creative Direction & Storytelling
Selected Industry Recognition
More than 100 national marketing awards, including honors from Healthcare Advertising Awards, Aster Awards, GDUSA Health + Wellness Awards, Other national healthcare marketing competitions.
Languages
- English, Fluent
- Spanish, Native
Creative Work And Media
Wrote, directed, and produced 2 award-winning feature documentaries:
Uno: La Historia de un Gol
El Salvador: Archivos Perdidos del Conflicto
Core Leadership Competencies
- Healthcare Marketing Strategy
- Brand Transformation & Repositioning
- Omnichannel Campaign Development
- Digital Growth & Audience Engagement
- Physician Recruitment Marketing
- Executive Stakeholder Alignment
- Team Leadership & Organizational Development
- Budget Leadership ($7M+)
- Marketing Analytics & ROI Optimization
- Creative Direction & Storytelling
Timeline
Senior Director of Marketing & Brand Strategy
Driscoll Children’s Health System
01.2022 - Current
Marketing & Creative Chief Advisor
Almacenes Siman
01.2019 - 01.2022
Managing Director
Ariadna Communications Group
01.2017 - 01.2019
Executive Creative Director
MullenLOWE Group
01.2002 - 01.2017
Bachelor’s Degree - Social Communications & Advertising
Escuela de Comunicación Mónica Herrera
Postgraduate Studies - Creative Planning in Marketing
Escuela Superior de Creativos Publicitarios
Postgraduate Studies - Creative Processes
Escuela Superior de Creativos Publicitarios