CRYSTAL INGE
NBBJ DESIGN
Seattle,WA
29
years of professional experience
Dynamic and visionary Marketing and Brand Executive with over 20 years of experience driving high-impact brand strategies, integrated cross-channel campaigns, and exceptional client services within top-tier design, architecture, and advertising environments. Proven leader of multidisciplinary teams across complex public and private sectors, specializing in directing marketing initiatives for world-renowned healthcare architecture practices. Expertise in transforming intricate organizational goals into cohesive, market-leading brand experiences encompassing digital, print, and environmental design. Recognized for delivering impactful marketing solutions, fostering collaborative team environments, and consistently achieving results through adaptability and innovation.
Work History
Healthcare Practice Marketing Director & Senior Associate
26 Years 6 Months- Lead comprehensive marketing, branding, and strategic positioning for the firm’s global Healthcare Practice, driving business development initiatives for complex, multi-million-dollar health facility designs. End clients include Providence, Swedish, UWMC, Harborview Medical Center, UCSD, OHSU, Commonspirit, Intermountain Health and UCSF.
- Contributed to the Healthcare Practice Leadership team by developing overall strategy, messaging, and positioning across the network.
- Managed the financials for the firm’s largest practice, focused on the marketing budget for over 300 healthcare experts to generate 60% of the firm's topline.
- Developed unified, cross-channel brand initiatives across digital media, print materials, and client events to strengthen client engagement.
- Coordinate with cross-disciplinary principals, architects, and researchers to articulate evidence-based design philosophies into persuasive client proposals and market positioning materials.
- Manage high-value stakeholder consensus and lead strategic facilitation across the matrixed organization.
Client Services Director
12 Years- Directed account management and integrated client services for one of Seattle’s premier full-service marketing and advertising agencies. Clients included Fred Hutch, Delta Dental of Washington Comagine, Washington State Tourism and Columbia Bank.
- Spearheaded client relationship management, expanding baseline accounts through targeted branding, advertising, and public relations strategies.
- Oversaw strategic delivery of creative assets, ensuring alignment with market realities and corporate identity standards.
- Directed internal agency teams in design, web development, copywriting, and media buying to create cohesive marketing funnels.
Associate Principal
10 Years- Earned fast-track promotion to Associate Principal, contributing to growth with healthcare, retail and mixed-use marketing frameworks for a major global design practice.
- Championed business development strategy, creating impactful collateral that enhanced the firm's competitive presence in architecture markets.
- Developed global services of Brand Experience, generating revenue and establishing new conceptual processes with architecture teams.
- Mentored mid-level associates, aligning project scopes across physical and digital disciplines for cohesive execution.
Education
Bachelor of Arts (BA) - PR and Advertising
Skills
Healthcare Marketing Strategy
Healthcare Brand Development
Integrated Marketing Strategy
B2B/B2C Strategy
Strategic Planning
Cross-Functional Leadership
Budget Management
PROFESSIONAL BACKGROUND
- Healthcare Practice Marketing Director & Senior Associate at NBBJ: In this role, she leverages over two decades of expertise in developing integrated strategic marketing and branding initiatives. Her experience spans brand strategy, art direction, research, copywriting, and client leadership across design, architecture, and digital media.
- Client Services Director at GreenRubino: She has also served as a director at the Seattle-based full-service marketing and advertising agency, GreenRubino.
- Brand Experience Director at CallisonRTKL: She developed the service line of research, brand strategy and visual positioning for healthcare, retail and mixed-use developers as part of the creative design process.
Timeline
Client Services Director
GREENRUBINO
01.2008 - 01.2020Read More
Healthcare Practice Marketing Director & Senior Associate
NBBJ DESIGN
01.2000 - 07.2026Read More
Associate Principal
CALLISON (Now CallisonRTKL)
01.1998 - 01.2008Read More
University of Washington
Bachelor of Arts (BA) from PR and Advertising
Read More