- Board Game Aficionado
- Competitive Paintball
- Hiking and Outdoors
Eric Yee
Las Vegas
Summary
Proficient in social media platform management and strategic planning. Recognized for creating revenue-generating campaigns and optimizing engagement through data-driven decisions, ensuring alignment with executive objectives and maximizing brand visibility.
Overview
13
13
years of professional experience
Work History
Director, Social Media
UFC
Las Vegas, NV
07.2019 - Current
- Develop cross organization campaigns to be distributed to 600M social media followers.
- Report social analytics in real-time to executives and matchmakers on over 100 live events per year.
- Oversee posting across @UFC and @DanaWhite, including scheduling, copywriting, and content delivery.
- Create revenue generating campaigns with organic content on a weekly basis.
Head of Social Media
XYO Network
San Diego, CA
01.2019 - 07.2019
- Developed and implemented social media strategies to enhance brand awareness and engagement, increasing followers by 200%
- Identified community outreach and customer service needs, lowering average response time from 48hr to 1hr and increasing engagement rate from 5% to 17%.
- Created customer driven social media campaigns, increasing Twitter mentions by 953% while increasing positive sentiment by 6%.
Social Media Associate Producer
NFL Network
Culver City, CA
02.2015 - 12.2018
- Developed and created six new broadcast-ready displays for social media content.
- Conceived and executed 10 broadcast segments weekly to highlight social media topics and trends.
- Collaborated daily with six talent to curate and manage social media feeds.
Sales Representative
BODYARMOR Sports Drink
Los Angeles, CA
06.2013 - 02.2015
- Developed and maintained strong relationships with retail partners and vendors to enhance product visibility.
- Increased new account volume by 400% and area sales by 200%.
- Collaborated with marketing teams to execute promotional campaigns and activations, boosting brand awareness.
Education
Master of Science - Sports Management
Long Beach State University
Long Beach, CABachelor of Science - Kinesiology
San Diego State University
San Diego, CASkills
- Social Media Platform Management (Meta, Twitter/X, TikTok, Snapchat)
- Adobe Suite (Photoshop, Premiere)
- Analytics Reporting (Emplifi, Hootsuite, Greenfly, Socialie)
- Content Creation
- Search Engine Optimization
- Strategic Planning
- Decision-making
Interests
Timeline
Director, Social Media
UFC
07.2019 - Current
Head of Social Media
XYO Network
01.2019 - 07.2019
Social Media Associate Producer
NFL Network
02.2015 - 12.2018
Sales Representative
BODYARMOR Sports Drink
06.2013 - 02.2015
Master of Science - Sports Management
Long Beach State University
Bachelor of Science - Kinesiology
San Diego State University