Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Timeline
Generic

Erica Ciardelli

Savage,MN

Summary

Forward-thinking and efficient marketing consultant with several years' experience working in marketing - specifically supporting small business. Highly skilled in establishing brand loyalty and key business relationships. Specializing in professional and creative written content - such as newsletters, ad campaigns, blogs and social media.

Yoga instructor with exceptional presence delivering clear, direct, kind communication. Exudes confidence, trustworthiness, knowledge and generocity to all.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Yoga Instructor

Life Time Fitness Inc.
Savage , MN
01.2018 - Current
  • Provided individualized yoga instruction to clients of all ages and skill levels.
  • Educated participants about anatomy, physiology, philosophy and lifestyle related topics.
  • Created an atmosphere conducive to learning and relaxation through verbal cues and music selection.
  • Fostered a culture of inclusivity, ensuring yoga practice was accessible to all demographics.
  • Trained in meditation, breathing techniques and ways to regulate the nervous system
  • Knowledge of holistic health techniques like sound therapy, tapping, acupressure and visualization
  • Led Yoga Sculpt certification trainings and group fitness trainings
  • Facilitated group events and community building experiences
  • Led family events and experience with "kids" yoga

Marketing Consultant

Sunu Wellness Center
Minnetonka, MN
12.2014 - Current
  • Managed social media accounts, including developing content calendars and posting regularly.
  • Planned and executed events to promote brand awareness and loyalty.
  • Designed, tested, and optimized webpages for improved user experience.
  • Implemented SEO and SEM strategies to increase online visibility and traffic.
  • Collaborated with various departments to achieve client vision and marketing objectives.
  • Managed social media campaigns, optimizing content for engagement and conversion rates.
  • Designed and executed email marketing campaigns, achieving significant open and click-through rates.
  • Advised on website design and functionality to improve user experience and conversion rates.
  • Created compelling content for various platforms to enhance brand awareness and loyalty.
  • Wrote and published content including newsletters, email campaigns, social media content, blog articles, staff biographies and website content/design.

Project Manager

Imagine Print Solutions
Shakopee , MN
09.2005 - 12.2014
  • Managed multiple projects with competing deadlines simultaneously.
  • Collaborated closely with senior management on long-term strategic planning initiatives related to projects in development or execution stages.
  • Provided guidance to team members regarding tasks assigned to them.
  • Created and implemented processes to ensure successful completion of projects.
  • Coordinated resources across multiple departments and teams as needed for successful completion of projects.
  • Developed and maintained project plans, timelines, and budgets.
  • Led meetings with internal team members, consultants and contractors.

Education

Bachelor of Arts - Communications

University of Minnesota - Twin Cities
Minneapolis, MN
05-2005

Skills

  • Brand Messaging
  • Social Media Management
  • Strategy Development
  • Project Management
  • Campaign Development
  • Coaching and Motivating
  • Individual and Group Instruction
  • Interpersonal Communication
  • Workshop Facilitation

Affiliations

  • Writing
  • yoga
  • health & wellness
  • education

Certification

  • Yoga Sculpt Teacher Training Corepower Yoga 2012
  • 200 hr RYT Corepower Yoga 2014
  • Led Yoga Sculpt Teacher Training 2015, 2016
  • 200 hr RYT Island Yoga Auba 2018

Timeline

Yoga Instructor

Life Time Fitness Inc.
01.2018 - Current

Marketing Consultant

Sunu Wellness Center
12.2014 - Current

Project Manager

Imagine Print Solutions
09.2005 - 12.2014

Bachelor of Arts - Communications

University of Minnesota - Twin Cities
Erica Ciardelli