Erica Cruz
Altamonte Springs,FL
Summary
Dynamic energetic leader bringing over a decade of knowledge in Senior Living World. Has great passion of working with seniors at the next stage in their lives. Compassionate and empathetic individual who will go the extra mile. Works well under pressure and will do what it takes to positively impact company success.
Overview
12
12
years of professional experience
Work History
Busines Development Director
Blue Palms Of Deland
11.2023 - Current
- Responsible for business development for 128 unit IL, 80 unit ALF and 60 bed SNF.
- Round at local hospital
- Conduct tours and assessments of potential residents/patients
- Part of a "rebranding campaign"
- Increased census on campus by implementing strategic business development initiatives and mending past relationships with community partners
- Identified new market opportunities and executing targeted sales campaigns.
- Streamlined internal processes for improved efficiency, resulting in increased productivity across the team.
- Cultivated a strong network of industry contacts, leading to increased collaboration and referral opportunities.
Director of Transitional Services
Palm Garden of Orlando/Grand Palms Assisted Living
12.2016 - 11.2023
- Round at all surrounding hospitals and sell the 'brand' to the case managers, social workers and nurses.
- Provide physician notifications to pcps to ensure smooth transition back to the community.
- Conduct clinical assessments at bedside with potential patients to provide a smooth discharge process.
- Provide all reporting to home office timely
- Working closely with the readmissions team and participating in pilot programs
- Work with Home Health care companies to admit from home VS going to ED
- Created Respite program contract with Advent Health for ALF
- Work with Advent ED diversion program
- Initiated Palm Garden to become a preferred provider for Advent Health Systems
- Host marketing events both at our building and off site to bring traffic to our building
- Daily sales calls to physicians, focusing on physicians that could provide direct admits
- Primary focus building our pipeline and medicare census
- Attend monthly readmissions/preferred provider meetings at Advent campuses
- Exceptional tour to conversion rate
- Drove business expansion by identifying new markets, conducting research, and developing targeted marketing campaigns.
- Maintained exceptional relationship management and prompt resolution of issues.
- Negotiated favorable contracts with Hospital systems for both ALF and SNF
- Formed, grew and maintained strategic partnerships to drive census on both campuses
- Assisted in recruiting, hiring and training of team members as the "Lead Educator" for the company.
- Monitored office workflow and administrative processes to keep operations running smoothly.
Account Executive
Pinnacle Home Health Care
06.2014 - 12.2016
- Coordination of care for patients being discharged from hospital
- Marketing to surrounding areas of Osceola, Orange and Polk Counties
- Arrangement of DME equipment, IV infusion services and oxygen
- Consulting with patients and families upon discharge to check for any additional needs/services
- Ensure patient gets to PCP within 10 days
- Work closely with multiple at home physician groups to assist patients getting PCPs
- Work closely and maintain relationships with surrounding ALFs
- Initiated health care services including home health and visiting doctor to a Homeless Shelter in Haines City
- Assisted surrounding hospitals and SNFs to place homeless patients within this shelter.
Patient Liaison (SNF Field Director)
SNF Professional Physicians of Florida
02.2014 - 06.2014
- Round with Physician/Nurse Practitioner at Skilled Nursing Facilities to gather pertinent patient information
- Case manage a case load of over 150 patients throughout 4 counties (Orange, Osceola, Polk and Lake)
- Point of contact for communication from SNFs to physicians
- Effectively start discharge planning upon meeting patient and family
- Communicate directly with PCP’s, Specialists and Surgeons regarding status of their patient during their stay at the SNF to ensure a smooth transition back into the community
- Educate SNFs administrative staff of our program to increase our patient load.
- Enhanced patient satisfaction by addressing concerns and providing timely resolutions in a professional manner.
- Streamlined communication between patients, healthcare providers, and administrative staff for improved care coordination.
Admissions Coordinator
Keystone Rehab and Health/ Consulate Health Care
11.2012 - 02.2014
- Conduct Tours of Facility for prospective residents whether walk ins or scheduled admissions
- Over 90% Conversion Ratio from families that admitted to facility after touring with me
- Maintain constant communication with referral sources and follow up
- Attend Marketing Events to represent the Facility and build relationships with future referral sources
- Maintain accounts with insurers, community agencies and hospitals
- Achieve Facility Census goals and annual projections
- Develop strategies to maximize admissions
- Conduct screenings of potential patients and prepare staff to receive patient
- Track pre-admissions referral activity daily
- Verification of payer source i.e., Medicare, managed care and Medicaid.
Pharmacy Liaison (Bedside Pickup)
Walgreens Co. / Osceola Regional Medical Center
01.2012 - 11.2012
- Maintain positive and cohesive relationships with hospital staff
- Promote prescription programs Walgreens offers patients
- Educate hospital staff on process and procedure of Walgreens Liaison program
- Build working relationships with multiple pharmaceutical representatives and other health care providers
- Facilitate education in-services for Hospice and Home Health care representatives
- Created indigent program and contracting to assist with hospitals with length of stay struggles
- Increased Pharmacy gross by 16%
- Became most profitable store in our district
- Assisted with lowering re-admission rates.
- Streamlined pharmacy processes for improved efficiency and reduced hospitalization
Education
Associate of Science - Health Administration
Valencia College
Orlando, FLSkills
- Business Development
- Charismatic Leader
- Strategic Planning
- Verbal and Written Communication
- Strategies and Goals
- Creativity and Innovation
- Partnerships and Alliances
- Process Improvement
- Customer Service Management
Languages
Fluent in English and Spanish (Read and Write)
References
References furnished upon request
Timeline
Busines Development Director
Blue Palms Of Deland
11.2023 - Current
Director of Transitional Services
Palm Garden of Orlando/Grand Palms Assisted Living
12.2016 - 11.2023
Account Executive
Pinnacle Home Health Care
06.2014 - 12.2016
Patient Liaison (SNF Field Director)
SNF Professional Physicians of Florida
02.2014 - 06.2014
Admissions Coordinator
Keystone Rehab and Health/ Consulate Health Care
11.2012 - 02.2014
Pharmacy Liaison (Bedside Pickup)
Walgreens Co. / Osceola Regional Medical Center
01.2012 - 11.2012
Associate of Science - Health Administration
Valencia College
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