ERICA DAVIS
Crestwood,KY
Summary
Dynamic Account Executive with a proven track record at WDRB (FOX41), excelling in relationship building and sales expertise. Achieved 148% of new business goals in 2024, showcasing strong pipeline management. Adept at crafting innovative ad campaigns that drive revenue and profitability, while fostering collaboration across teams.
Overview
17
17
years of professional experience
Work History
Account Executive
WDRB (FOX41)
01.2021 - Current
- Responsible for growing existing client list and prospecting new business.
- Develop strategies and effective ad campaigns, based on individual client needs analysis, to increase sales revenue and profitability.
- Collaborate with cross-functional teams to create innovative solutions for customers' needs.
- In 2024, achieved 148% New Business goal.
- In 2023, achieved 101% Total Sales Budget and 113% New Business goal, including earning "Most New Digital Revenue" award.
Business Account Manager
Verizon Wireless
06.2015 - 08.2020
- Manage sales territory of approximately 500 business accounts
- Portfolio of business solutions include Wireless and VoIP technology, Mobile Device Management and Security, Video Conferencing Applications, and Remote Monitoring capability
- In 2017, finished 111% to sales quota YTD in net activations
- In 2018, finished 127% to sales quota YTD in net activations
- In 2019, finished 103% to sales quote YTD in net activations
- Received “One Talk Sales Award” for April 2017, for top 3 sales leader in One Talk YTD
- In 2018, selected as Sales Champion in Women of Wireless program, mentoring 2 women in other sales channels
- In 2019, selected to participate in esteemed Women of the World program, focusing on career growth and advancement
Director of Enrollment
Harrison College
02.2008 - 05.2015
- Supervised and coached all enrollment staff and activities within Columbus, IN campus
- 3-time “Admissions Rep of the Year” nominee; awarded multiple “Life Changer” awards, as well as “Start Excellence” awards over the course of 5 years
Education
Bachelor of Business Administration - Management
University of Kentucky
Lexington, KY12.2000
Bachelor of Business Administration - Marketing
University of Kentucky
Lexington, KY12.2000
Skills
- Relationship building and management
- Written and verbal communication
- Sales expertise
- Pipeline management
- Goals and performance
Affiliations
- Board Member - Oldham County Educational Foundation
Timeline
Account Executive
WDRB (FOX41)
01.2021 - Current
Business Account Manager
Verizon Wireless
06.2015 - 08.2020
Director of Enrollment
Harrison College
02.2008 - 05.2015
Bachelor of Business Administration - Marketing
University of Kentucky
Bachelor of Business Administration - Management
University of Kentucky
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