Erica Gonzales
Dallas-Ft Worth,TX
Summary
Strategically-minded and innovative sales leader skilled in capturing new business and leveraging dynamic market opportunities, while improving stakeholder relations. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. Known for reliability, adaptability, and results-driven mindset, with swift capacity to learn and apply new skills. Influential producer with vast expertise in brand positioning strategies. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
1
1
Certificate
Work History
Business Development Manager
New Beginnings Family Aesthetics
Dallas, TX
07 2023 - 05 2024
- Produced new business with marketing initiatives and strategic plans.
- Achieved sales goals and service targets by cultivating and securing new client relationships.
- Strengthened client relationships, conducting regular follow-up meetings to ensure satisfaction and uncover additional needs.
Territory Organizing Specialist
The Organize Team
Dallas, TX
05 2022 - 04 2024
- Formulated customized solutions based on individual clients needs, leading to increased client loyalty and repeat business.
- Partnered with owner to provide client solutions and recommend operational changes to meet emerging trends.
- Performed efficiently in self-directed work environment, managing day-to-day operations and decisions.
Territory Sales and Education Trainer
Beautyblender
Dallas, TX
07 2019 - 03 2020
- Fostered cooperative environment with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Generated additional sales opportunities with product demonstrations and cross-selling techniques.
- Optimized training and retention delivery schedules, accommodating diverse learning styles and work commitments.
Jr Account Executive
Too Faced Cosmetics
Central California
08 2016 - 03 2018
- Surpassed sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Coordinated recruitment, training and development for highly effective sales team.
- Supervised multiple accounts and budgets simultaneously, ensuring timely communication and accurate record keeping.
- Monitored industry trends and competition, adjusting sales strategies accordingly to maintain a competitive edge in the market.
Sales and Education Trainer
Tarte Cosmetics
Dallas-Ft Worth, TX
08 2012 - 03 2015
- Exceeded personal sales goals, in a consistent fashion, by way of event marketing, sales attainment, and brand promotion.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Curated customized training modules to address specific needs of various markets and regions.
Account Executive
Bare Escentuals Beauty
Houston, TX Metro, Louisiana, Georgia
05 2006 - 05 2008
- Drove successful product launches, coordinating with marketing and product development teams to ensure alignment with client needs.
- Cultivated key partnerships with vendors, resulting in increased lead generation and cross-selling opportunities.
- Developed and led group training courses to align with corporate sales and service goals.
- Pioneered adoption of consultative selling approach, which became best practice within team.
Education
Bachelor of Arts - Fashion Management-with a Concentration in Merchandising
University of the Incarnate Word
05.2000
Skills
- New Business Development and Planning
- Relationship Building and Rapport
- Sales Quota Achievement
- Goals and Performance Proficiency
- Works Autonomously and Collaboratively
- Trainable and Coachable
- Organization and Time Management
- Written and Verbal Communication
- Sales Presentations
- Territory Management
- Follow Up Skills and Detail Oriented
- Computer Literacy
- Analytical and Critical Thinking
- Multitasking Abilities
Languages
English
Native or Bilingual
Spanish
Full Professional
Certification
- Certified Sales Trainer (CST), Tarte
- Certified Specialty Store Trainer (CSST), Bare Escentuals
- Certified Trainer (CT), Train the Trainer, Sephora
Timeline
Business Development Manager
New Beginnings Family Aesthetics
07 2023 - 05 2024
Territory Organizing Specialist
The Organize Team
05 2022 - 04 2024
Territory Sales and Education Trainer
Beautyblender
07 2019 - 03 2020
Jr Account Executive
Too Faced Cosmetics
08 2016 - 03 2018
Sales and Education Trainer
Tarte Cosmetics
08 2012 - 03 2015
Account Executive
Bare Escentuals Beauty
05 2006 - 05 2008
Bachelor of Arts - Fashion Management-with a Concentration in Merchandising
University of the Incarnate Word