Erica Holloway
Pontotoc ,Mississippi
Summary
Self-motivated business professional bringing 17 years of entrepreneurial experience with excellent marketing, customer service, strategic business planning, operations management, competitive analysis, financial management and team development skills. Proven leader with engaging demeanor and success working in most demanding environments. Demonstrated success in seizing viable opportunities for expansion and innovation. Background in increasing profits, streamlining operations to decrease costs and transforming customer service standards. Capitalized on new trends and technologies to boost business initiatives and reach sales objectives.
Overview
17
17
years of professional experience
Work History
Sole Proprietor
Ella Ivy Boutique
07.2006 - 07.2023
- Established foundational processes for business operations.
- Interacted well with customers to build connections and nurture relationships.
- Generated revenues yearly and effectively capitalized on industry growth.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Managed day-to-day operations, purchasing, sales, marketing and customer account operations efficiently.
- Put together realistic budgets based upon costs and fees for successfully operating business.
- Created exciting merchandise displays to catch attention of store customers.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Evaluated suppliers to maintain cost controls and improve operations.
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
- Used knowledge of market trends to create value-added solutions resulting in significant increase in revenues.
- Trained new employees on proper protocols and customer service standards.
Education
Bachelor Of Business Administration - Marketing
University of Mississippi
Oxford, Mississippi05.2006
Skills
- Business Launch
- Product Branding
- Business Management
- Business Planning
- Human Resource Management
- Sales Leadership
- Relationship Building
- Financial Planning
Timeline
Sole Proprietor
Ella Ivy Boutique
07.2006 - 07.2023
Bachelor Of Business Administration - Marketing
University of Mississippi
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